Unlocking the Secrets of Streaming Success: Parrot Analytics Unveils Comprehensive Streaming Metrics

In a groundbreaking move, Parrot Analytics, a leading global entertainment analytics firm, has announced the launch of its Streaming Metrics platform. This innovative solution promises to revolutionize the way the entertainment industry understands and leverages the key metrics driving the financial performance of streaming services worldwide.

Empowering Streaming Strategies with Unparalleled Insights

Comprehensive Streaming Metrics: A Game-Changer

Parrot Analytics' Streaming Metrics platform provides a comprehensive and granular understanding of the critical metrics that shape the financial success of streaming services globally. This includes historical and forecasted data on subscribers, revenue, average revenue per user (ARPU), and churn rates, all analyzed on a market-by-market basis. By combining these economic performance metrics with insights into content catalogs, exclusivity, and windowing, Streaming Metrics empowers strategy, finance, and competitive analysis teams to make informed, data-driven decisions.

Unlocking the Secrets of Streaming Success

The entertainment industry has long sought to unravel the complexities of the streaming landscape, and Parrot Analytics' Streaming Metrics is poised to deliver the answers. "We're excited to finally lift the veil on the streaming landscape with the only empirically verifiable economic attribution system that allows for the comprehensive and global comparison of revenue and other key economic metrics across streaming services globally," said Wared Seger, CEO of Parrot Analytics.

Empowering Informed Decision-Making

Streaming Metrics equips customers with the tools to enrich their market intelligence models, enabling them to make more informed investment decisions. The platform also allows users to benchmark their performance against competing streaming services in each market and globally, providing valuable insights to inform positioning, pricing, and growth strategies.

Driving Subscriber Growth and Retention

Parrot Analytics' Streaming Metrics model delves deep into the audience journey, analyzing demand for content, competitive catalog offerings, and willingness to pay. This comprehensive approach provides unique insights into subscriber growth, including the drivers behind content-driven direct-to-consumer (D2C) sign-ups and business-to-business (B2B) partnership growth.

Empowering the Entertainment Industry

Parrot Analytics is rolling out Streaming Metrics to streaming services and analyst firms worldwide, equipping them with the tools to navigate the complex streaming landscape. This groundbreaking platform promises to transform the way the entertainment industry understands and leverages the key metrics that drive streaming success, ultimately paving the way for more informed decision-making and strategic growth.