In a heartwarming initiative, Hill’s Pet Nutrition has joined forces with Pasadena Humane to create an innovative float for the 2025 Rose Parade. The float, titled “Welcome Home,” highlights the joy of pet adoption and marks the beginning of Hill’s first-ever adoption drive. Through this campaign, Hill’s aims to support shelters and reduce barriers to pet adoption by contributing up to $130,000 to cover adoption costs. The float features intricately crafted floral sculptures inspired by real-life rescue animals, symbolizing their journey from shelter to loving homes. During the January adoption drive, Hill’s will collaborate with multiple shelters across the country, covering fees and providing supplies to newly adopted pets.
The “Welcome Home” float not only showcases the beauty of floral art but also tells compelling stories of successful adoptions. Each sculpted animal on the float represents a true story of a rescued pet finding its forever home. To celebrate this achievement, the dogs that inspired these sculptures had the opportunity to pose alongside their floral counterparts before the parade. This initiative encourages potential adopters to visit participating shelters and meet pets like those featured on the float. From January 1-12, Hill’s will offer financial assistance and supplies to new pet owners, making the adoption process smoother and more accessible.
Floral Artistry Meets Real-Life Rescue Stories
The “Welcome Home” float is a stunning blend of creativity and compassion, bringing to life the tales of shelter pets finding their forever families. Crafted with thousands of flowers, the float captures the essence of each animal's transformation from homeless to cherished companion. These floral masterpieces were inspired by actual rescue animals, whose stories of hope and new beginnings are now immortalized in petals. The float serves as a powerful reminder of the life-changing impact of pet adoption, while also highlighting the ongoing need for support in animal shelters.
To ensure authenticity, the designers collaborated closely with Pasadena Humane to select real rescue animals that would serve as muses for the sculptures. Before the grand parade, these dogs, now happily adopted, had the unique experience of meeting their floral doppelgängers. They posed proudly beside the creations, showcasing the remarkable journey from shelter to home. This touching moment was captured by photographers, adding another layer of emotion to the already poignant narrative. The float’s presence at the Rose Parade underscores the importance of adopting pets from shelters, promoting a message of love and responsibility towards animals.
A Nationwide Adoption Drive Begins
Hill’s Pet Nutrition is launching an ambitious adoption drive in conjunction with the Rose Parade, aiming to facilitate more adoptions and provide essential support to shelters. From January 1-12, Hill’s will partner with 13 shelters across the United States, offering financial assistance to offset adoption fees. By covering up to $100 per dog or cat, Hill’s hopes to make the adoption process more affordable and accessible for potential pet owners. In addition to financial help, Hill’s will provide new adopters with a bag of food and coupons for future supplies, ensuring that these pets get off to a healthy start in their new homes.
This initiative extends beyond just financial aid; it seeks to raise awareness about the urgent need for pet adoption. Participating shelters, including locations in Austin, Boston, Charlotte, and Kansas City, are ready to welcome visitors who wish to meet and potentially adopt pets. The campaign also emphasizes the long-term benefits of adopting shelter animals, such as the companionship and unconditional love they bring into people's lives. With the support of Hill’s, these shelters can continue their vital work in rescuing and rehoming animals, fostering a community where every pet finds a loving family. The “Welcome Home” float and adoption drive together create a powerful platform to inspire and assist those looking to give a second chance to deserving animals.