Reigning Phoenix Music is thrilled to introduce its latest venture, PERCEPTION, a label imprint dedicated to nurturing regional and stylistic leaders in the metal scene. This new platform aims to provide robust support for bands with significant growth potential, following the success of ROAR, which focused on emerging talents.

Elevating Talent to New Heights with Passion and Precision

Jochen Richert, Managing Director of RPM Europe, has long been passionate about working closely with artists. His responsibilities at Reigning Phoenix Music have often taken him away from this direct involvement. However, with the launch of PERCEPTION, he can now return to his true calling—artist development. Richert’s vision remains unwavering: to position Reigning Phoenix Music as a leading force in the global metal industry. He expresses his excitement about diving back into the heart of artist growth and ensuring that PERCEPTION becomes a cornerstone for the future of metal music.

The Genesis of PERCEPTION

The creation of PERCEPTION marks a significant milestone for Reigning Phoenix Music. It represents a strategic move to focus on established and emerging acts that possess both passion and professionalism. The label aims to offer these artists the resources and guidance they need to thrive. By fostering an environment where creativity and ambition flourish, PERCEPTION seeks to redefine what it means to be a top-tier metal band.

SERIOUS BLACK: A Perfect Fit for PERCEPTION

To inaugurate its journey, PERCEPTION proudly announces its first signing: SERIOUS BLACK. This melodic power metal band has captivated audiences since 2014, releasing six studio albums and delivering electrifying live performances. Led by bassist Mario Lochert, SERIOUS BLACK embodies the core values of PERCEPTION—passion, professionalism, and ambition. Their ability to craft memorable hymns and engage fans through dynamic concerts makes them an ideal partner for this new venture.Lochert shares his enthusiasm for the partnership, highlighting the synergy between SERIOUS BLACK and Reigning Phoenix Music. The band finds comfort in reconnecting with familiar faces and feels confident in the expertise and experience provided by the label. This union signifies a coming together of like-minded individuals who share a common goal: to achieve greatness in the world of power metal.

A Vision for Future Success

As PERCEPTION's A&R representative, Jochen Richert emphasizes the importance of passion in driving SERIOUS BLACK’s success. He praises the band members for their dedication and outstanding songwriting skills. Richert believes that with the right support, SERIOUS BLACK has the potential to reach the pinnacle of the power metal scene. The label is committed to providing the tools and opportunities necessary for the band to achieve this lofty goal.PERCEPTION stands ready to transform the landscape of metal music by empowering talented artists and helping them realize their full potential. Through strategic partnerships and a focus on quality, PERCEPTION aims to become synonymous with excellence in the genre.