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In a strategic move to bolster its presence in the Japanese market, Prime Video has appointed Keisuke Oishi as the new country manager. Effective January 20th, Oishi will oversee the platform's expansion and innovation efforts under the leadership of Gaurav Gandhi, Vice President of Prime Video for Asia Pacific, Middle East, and Africa. This appointment underscores Amazon's commitment to enhancing its streaming services in one of the world's most dynamic entertainment markets.

Empowering Japan's Streaming Future with Unmatched Leadership

Leadership Transition: A Decade of Experience at Amazon

Keisuke Oishi brings an impressive track record to his new role, having spent over a decade at Amazon. His career began in 2014 following a tenure at Sony Corporation, where he honed his expertise in media and technology. At Amazon, Oishi has held pivotal roles such as Director and General Manager of Amazon Music Japan, Head of the Software and Video Game Division, and Director of the Entertainment Media Division. Each position has equipped him with the skills necessary to lead Prime Video Japan into its next phase of growth.Oishi's extensive experience spans multiple facets of the entertainment industry, from packaged media to digital platforms. His ability to navigate complex business environments and foster customer-centric initiatives will be crucial in driving Prime Video's success. Under his leadership, the platform aims to deepen its connection with Japanese audiences by delivering tailored content that resonates on a cultural level.

Market Momentum: Expanding Prime Video’s Footprint in Japan

The Japanese streaming market is witnessing unprecedented growth, with Prime Video emerging as a dominant player. According to Media Partners Asia, Japan boasts the third-fastest growth rate in Asia at 15%, underscoring the platform's rapid ascent. Prime Video has strategically diversified its offerings beyond traditional SVOD services to include add-on subscriptions and an expansive TVOD library. The platform's foray into live sports streaming, featuring popular events like boxing and baseball, has further solidified its appeal among local viewers.Prime Video's commitment to producing original content has also played a significant role in its success. In 2024, while the company scaled back original productions in Southeast Asia, it maintained its investment focus in Japan and India. This decision reflects the platform's confidence in these markets and its dedication to creating high-quality, culturally relevant programming. The upcoming global premiere of "Broken Rage," directed by Takeshi Kitano, exemplifies Prime Video's ongoing support for Japanese filmmakers and storytellers.

Strategic Vision: Charting the Path Forward

Gaurav Gandhi, VP of Prime Video for Asia Pacific, Middle East, and Africa, expressed optimism about the platform's trajectory in Japan. In an internal communication, he acknowledged the team's hard work and creativity, which have contributed to Prime Video's remarkable growth. Looking ahead, Gandhi remains enthusiastic about the service's plans and initiatives for 2025.Oishi's appointment signals a renewed focus on innovation and customer satisfaction. With his deep understanding of the Japanese market and Amazon's operations, he is poised to guide Prime Video through its next chapter of expansion. By leveraging data-driven insights and fostering collaborations with local talent, Oishi aims to enhance the viewing experience for millions of subscribers across Japan.

Customer-Centric Approach: Building Stronger Connections

At the heart of Prime Video's strategy lies a relentless commitment to putting customers first. Oishi's leadership will emphasize this principle, ensuring that every decision aligns with the needs and preferences of Japanese audiences. The platform's diverse content catalog, ranging from blockbuster films to niche documentaries, caters to a wide spectrum of interests.Moreover, Prime Video's emphasis on accessibility and convenience sets it apart from competitors. The platform continuously evolves its user interface and introduces features that enhance the overall viewing experience. Whether through personalized recommendations or seamless streaming capabilities, Prime Video strives to deliver unparalleled value to its subscribers. As Oishi takes the helm, he will prioritize initiatives that strengthen the platform's bond with its audience, fostering long-term loyalty and engagement.