An independent technology firm focused on the future of digital advertising's supply chain, PubMatic, has announced strategic appointments that emphasize its dedication to the Connected TV (CTV) sector. Kavita Veeramah Collins joins as Senior Director of Advertiser Solutions for CTV, while Silvia Gorra takes the position of Senior Marketing Director for EMEA. Both bring extensive industry expertise and are tasked with enhancing advertiser strategies and strengthening the company’s market presence in Europe, Middle East, and Africa.

Kavita Veeramah Collins brings a wealth of broadcaster sales experience from her previous roles at ITV, London Live, and Sony Pictures Television Networks. Her new role involves guiding advertisers through the transition to a CTV-focused strategy. This responsibility is crucial for establishing partnerships with key stakeholders and ensuring publishers fully utilize PubMatic’s solutions to enhance their revenue streams. Veeramah Collins expressed enthusiasm about contributing to PubMatic's journey and facilitating growth in this dynamic space.

Silvia Gorra, with over two decades of marketing expertise, will spearhead PubMatic’s marketing strategy across EMEA. Her recent tenure as VP of Marketing at VidMob and earlier roles at Magnite underscore her capability to drive market influence and brand positioning. Gorra aims to bolster the company’s growth in areas such as commerce, mobile, and buyer-centric business lines by amplifying its impact in the rapidly evolving CTV landscape.

Emma Newman, Chief Revenue Officer for EMEA at PubMatic, welcomed these additions, highlighting their significant contributions to the company's expansion in the broadcasting and CTV sectors. With strong growth demonstrated in its CTV business over the past year, PubMatic anticipates that both leaders will be instrumental in maintaining momentum and aiding linear TV buyers in transitioning to a CTV-first approach.

The appointment of these seasoned professionals underscores PubMatic's commitment to navigating the complexities of the CTV market. Their efforts aim to support both publishers and advertisers in maximizing opportunities within this burgeoning field, ensuring continued success and innovation in digital advertising solutions.