In the ever-evolving landscape of the music industry, recent figures from the Entertainment Retailers Association (ERA) have sparked both excitement and debate. The UK trade body for music, video, and games retailers has announced that recorded music revenues hit a 20-year high in 2024, surpassing even the peak of the CD era. However, beneath these headline numbers lies a complex narrative that reveals both progress and ongoing challenges. This report delves into the intricacies of the current market, exploring how streaming has reshaped the industry and what this means for artists and consumers alike.
In the vibrant autumn of 2024, the ERA reported that the total revenue from recorded music reached an impressive £2.389 billion. This figure exceeded the previous high of £2.221 billion set in 2001, marking a significant milestone. Yet, when adjusted for inflation, the 2001 figure would equate to approximately £4.080 billion in today's terms, casting a more nuanced light on the achievement.
The consumption of music in the UK was also notable, with the equivalent of 201 million albums consumed last year, compared to 172 million albums purchased in 2004 during the twilight of the CD boom. However, this comparison is not straightforward. The conversion of streams into album equivalents involves intricate calculations: 1,000 subscription streams or 6,000 ad-supported streams are counted as one album. This method highlights the challenge of comparing modern streaming metrics with traditional sales figures.
Streaming now dominates the market, accounting for about 85% of total recorded music revenue. Physical sales make up only 13%, with downloads comprising the remainder. Despite the much-publicized "vinyl revival" and hints of a CD renaissance, streaming remains the driving force behind the industry's growth. The persistence of using album units to measure success feels increasingly outdated, especially as listeners increasingly curate playlists rather than purchasing full albums.
The past decade has seen the music industry recover from the tumultuous period of digital piracy and market decline. Major labels have consolidated, reducing from five to three, concentrating market power in fewer hands. While the surface-level numbers may appear promising, they mask deeper issues within the industry. Artists, in particular, face challenges as royalties from streaming do not always compensate for the loss of CD sales. A thousand premium streams might equal an album for industry calculations, but the financial impact on artists can be significantly less substantial.
To truly reflect the 21st-century reality, the industry needs to adopt a new system of measurement that aligns with current consumption patterns. Relying on outdated metrics hinders a clear understanding of the market and fails to accurately represent the experiences of both creators and consumers. As we move forward, it is crucial for the industry to embrace innovation and adapt to the changing dynamics of music consumption.