The 97th Academy Awards are just around the corner, and as anticipation builds, the Hollywood Reporter (THR) has released its latest Red Carpet Power Rankings. These rankings, based on data from Launchmetrics, provide insights into fashion, watch, jewelry, and accessory brands that made a significant impact at the recent Screen Actors Guild (SAG) Awards. The event not only highlighted fashion trends but also revealed which brands and celebrities garnered the most media attention. With the Oscars looming, these rankings offer a valuable preview of what to expect on the grandest night in cinema.
Launchmetrics uses its proprietary Media Impact Value (MIV) algorithm to analyze and rank brands and stars seen on red carpets across various categories. This sophisticated system assigns monetary values to social media interactions, posts, and editorial stories, providing a comprehensive measure of brand influence. At the SAG Awards, several notable moments stood out, including Jane Fonda's viral appearance in a custom Armani gown and Dior's dominance with multiple high-profile appearances.
Jane Fonda's presence at the SAG Awards was nothing short of iconic. Even before she received her Lifetime Achievement Award, Fonda had already captured widespread attention with her stunning coral silk gown adorned with sequins and beading. Her impassioned speech about empathy further extended the conversation, leading to extensive coverage post-event. Brands like Dior also shone brightly, with actresses such as Nicola Coughlan, Pamela Anderson, and Monica Barbaro showcasing the brand's versatility in both color and design. Meanwhile, Elie Saab dressed Sofia Carson and Leighton Meester in looks that perfectly reflected their individual styles.
In the world of watches and jewelry, Tiffany & Co. edged out Cartier for the top spot, thanks largely to Demi Moore's choice of pieces from the Jean Schlumberger by Tiffany collection. Pandora benefited from Pamela Anderson's ambassadorship, while Lagos Jewelry made its debut in the rankings with jewels worn by Danielle Deadwyler, Luke Newton, and Lilly Singh. Notably, Fonda once again appeared in Pomellato jewelry, solidifying the Italian brand's place among the top ten.
When it came to accessories, Christian Louboutin ruled the roost, particularly through Cynthia Erivo's exclusive use of the designer's shoes for 26 appearances. However, Kathy Bates introduced a surprising twist with her choice of Sneex sneakers, earning the brand considerable engagement and attention. Among the women, Keke Palmer's vintage Chanel gown became a story unto itself, revealing an unexpected connection to Jamie Lee Curtis and Eddie Murphy. For the men, Timothée Chalamet's continued dominance was evident, especially with his Chrome Hearts outfit and long-standing relationship with Cartier.
The SAG Awards provided a compelling glimpse into the power dynamics of fashion and branding on the red carpet. As the industry looks ahead to the Oscars, the significance of these rankings cannot be overstated. The larger audience and heightened media scrutiny promise even greater opportunities for brands and celebrities to make lasting impressions. The coming weeks will undoubtedly reveal more surprises and unforgettable moments, setting the stage for another historic awards season.