Reviving the Silver Screen: Bart Blatstein's Ambitious Plan to Bring Movies Back to South Philly

Bart Blatstein, the visionary founder and CEO of Tower Investments, is on a mission to resurrect the cinematic experience in South Philadelphia. After the previous theater at the Riverview Plaza shuttered during the COVID-19 pandemic, Blatstein is now poised to breathe new life into the area with a state-of-the-art, 17-screen movie complex.

Lights, Camera, Action: Blatstein's Cinematic Comeback in South Philly

Reclaiming the Riverview Plaza

Blatstein's plan to redevelop the Riverview Plaza site at 1100 S. Christopher Columbus Blvd. is a testament to his unwavering commitment to the community. Unlike recent partnerships, this project will be a solo endeavor, allowing Blatstein to put his personal stamp on the revitalization. The new Riverview will not only feature the 17-screen theater but also two restaurant spaces and another "small entertainment use," creating a dynamic hub for leisure and entertainment.

Embracing the Changing Landscape

The demographics of South Philadelphia have undergone a significant transformation since Blatstein first opened the Riverview Theater 30 years ago. The area has seen a resurgence of families and young residents, making it an ideal location for a state-of-the-art movie theater. Blatstein recognizes the shifting landscape and is confident that the new Riverview will cater to the evolving needs and preferences of the community.

Overcoming Challenges and Embracing Opportunities

The pandemic's impact on the entertainment industry has been profound, with many theaters facing closures and financial struggles. However, Blatstein remains undaunted, believing that the demand for the big-screen experience remains strong. He cites the recent success of blockbusters like "Top Gun: Maverick" as evidence that audiences still have an appetite for the cinematic thrill.

Partnering with a Financially Stable Operator

To ensure the long-term viability of the new Riverview, Blatstein has partnered with Apple Cinema, a modestly sized but financially stable company that operates 136 screens across New England and New York. Blatstein emphasizes that this partnership will provide the necessary stability and resources to weather any future challenges, unlike the previous operators who faced bankruptcy.

Reviving the Riverview's Legacy

The Riverview Theater holds a special place in Blatstein's heart, as it was the highest-performing theater in the region during its heyday. Now, with the increased density and development in the area, Blatstein sees an opportunity to recapture that success and bring the cinematic experience back to the community he calls home. This project is not just a business venture for Blatstein; it's a personal mission to revive a beloved institution and provide a gathering place for South Philadelphians.

A Transformative Vision for the Future

Blatstein's plans for the Riverview Plaza go beyond just the theater. The redevelopment will include a mix of retail, residential, and entertainment uses, creating a vibrant and dynamic destination for the community. By investing in this project, Blatstein is not only reviving the movie-going experience but also shaping the future of South Philadelphia, ensuring that it remains a thriving and desirable neighborhood.