In a year marked by downturns in the film industry, including sluggish box office returns and closures of cinemas, an unexpected trend has emerged. The passion for cinema, once declared dead by Susan Sontag, is experiencing a renaissance among young adults aged 18 to 25. Despite streaming platforms offering easy access to classic films, these audiences are flocking to theaters for retrospective screenings. Recent successes include Wim Wenders' retrospectives and Chen Kaige's "Farewell My Concubine," indicating a growing interest in cinematic history.

Furthermore, the resurgence of classic films has been bolstered by younger generations discovering and appreciating older works through streaming services during lockdowns. This newfound enthusiasm has led to increased attendance at repertory cinemas and significant growth in the market for classic movies. Platforms like Letterboxd have played a crucial role in shaping this trend, influencing programming choices and fostering a community of cinephiles who share and celebrate their love for film.

Young Audiences Rediscover the Magic of Cinema

Contrary to predictions that short attention spans would spell the end of cinema, young adults are proving to be its most ardent supporters. Films such as Wim Wenders' classics and Chen Kaige's "Farewell My Concubine" have seen impressive box office numbers. These screenings attract audiences who may not have even been born when the films were originally released, highlighting a generational shift in how people engage with cinema. The success of these retrospectives suggests that there is still a strong desire for communal viewing experiences, especially for films that are readily available on home entertainment platforms.

This phenomenon can be attributed to the pandemic, which forced many young viewers to explore beyond mainstream content. Lockdowns prompted them to delve into lesser-known works through platforms like Letterboxd, where they discovered a wealth of films from different eras and regions. As a result, these individuals are now frequenting repertory cinemas, drawn by discounted tickets and high-quality restorations. The Glasgow Film Theatre's Paul Gallagher notes that streaming has actually broadened people's horizons, leading them to appreciate a wider range of cinema. This shift in behavior challenges the narrative that streaming services are detrimental to theatrical experiences.

Shifting Tastes and Programming Trends

The revival of cinephilia is also evident in changing programming trends. Repertory cinemas are adapting to new audience preferences, reversing traditional programming patterns. At the Prince Charles Cinema in London, art house films that were once relegated to smaller screens are now playing in larger venues, reflecting a surge in demand. Films like "Barry Lyndon" and "In the Mood for Love" have become Saturday night staples, attracting crowds that might have previously avoided such lengthy or niche offerings. This shift underscores the evolving tastes of younger audiences, who are increasingly open to diverse and challenging content.

Social platforms like Letterboxd play a pivotal role in driving this change. By connecting cinephiles and promoting lesser-known films, these platforms create a vibrant community that influences both programming decisions and audience interests. For instance, the Bristol Watershed's screening of Edward Yang's "Yi Yi" sold out unexpectedly due to recommendations on Letterboxd. Such instances highlight the power of online communities in shaping cinematic culture. Additionally, the Letterboxd Top 250 list offers a glimpse into the changing canon of cinema, with a noticeable shift towards Asian filmmakers and contemporary classics. This reflects a more inclusive and global perspective on what constitutes great cinema, moving away from the Eurocentric focus of earlier lists. As a result, programmers are increasingly looking to platforms like Letterboxd to stay attuned to emerging trends and cater to the evolving tastes of their audiences.