On September 27, the Simpson family's toy store faced an unprecedented challenge when Hurricane Helene struck western North Carolina. The storm caused extensive damage and power outages, forcing the community to rally together for recovery. Despite these hardships, Lyndsey and Tony Simpson have persevered, turning their toy business into a symbol of resilience and community spirit.

A Community United Through Adversity

The Storm's Impact on a Growing Business

When Hurricane Helene unleashed its fury on Hendersonville, the Simpson family's home and livelihood were severely affected. For nearly two weeks, they endured power outages, blocked roads, and even a totaled Jeep. The city imposed an 8 p.m. curfew to ensure safety and facilitate emergency response efforts. Amidst this chaos, the Simpsons' toy store, which had been experiencing rapid growth, was forced to close temporarily. Though the toys remained unharmed, the loss of power and internet connectivity paralyzed operations. The aftermath of the hurricane left many residents focused on essentials rather than leisure activities like shopping for toys. Sales plummeted, and the once-bustling downtown area became eerily quiet. Tourism, a significant contributor to local businesses, dwindled as visitors stayed away from the disaster zone. Yet, despite these setbacks, the Simpsons remained determined to reopen their store and bring some normalcy back to the community.

Building a Community through Toys

Lyndsey and Tony Simpson's journey into the toy business began two years ago when they learned that the local toy store was closing. They were drawn to the store's charm and the sense of community it fostered. Recognizing the importance of such a place for families in Hendersonville, they decided to take action. Initially, they attempted to buy the existing store but eventually opened their own toy business from their home, selling at pop-up shops around town.Their vision was to create a space where children, parents, and grandparents could find games and toys that brought them together. As members of the community, they understood the need for a toy store to attract young families and sustain the town's vibrancy. When an opportunity arose to rent space in Gateaux Cakes and Pastries downtown, they seized it. This move allowed them to establish a permanent location and specialize in sustainably-made games that appealed to both children and adults.

Recovery and Support from Unexpected Sources

In the wake of Hurricane Helene, the Simpsons received a $5,000 grant from American Express and the U.S. Chamber of Commerce Foundation. This financial aid was crucial in keeping their business afloat during the challenging recovery period. With this support, they were able to restock popular toys for the holiday season and set up a pop-up shop at a local equestrian center, providing temporary space for other businesses affected by the hurricane.The community responded with overwhelming support, recognizing the fragility of local businesses. There was a renewed push to shop locally, helping the Simpsons and others recover. Lyndsey, who also serves on the city council, worked tirelessly to assist in the Emergency Operations Call Center. Her dual role highlighted the interconnectedness of personal and professional efforts in rebuilding the community.

A Heartwarming Response to Need

The Simpson family's commitment extended beyond their business. Understanding the struggles faced by many families in the aftermath of the hurricane, they organized a toy donation drive. Instead of donating directly, they encouraged shoppers to purchase toys and place them in donation boxes. The response was heartwarming, with boxes overflowing with gifts for children in need.This year, Christmas felt different yet meaningful. The nighttime parade went ahead as planned, bringing much-needed joy and festivity to the downtown area. However, Tony missed it due to his work at Home Depot, which saw an influx of customers rebuilding their homes. Despite the challenges, the community's desire for a traditional Christmas spirit was palpable. People craved the comfort and camaraderie that only a shared celebration could provide.

Looking Ahead with Optimism

As the Simpsons reflect on the past few months, they remain hopeful about the future. While the road to full recovery is long, they are committed to continuing their mission of fostering community through their toy store. The outpouring of support has reinforced their belief in the strength and resilience of Hendersonville. Moving forward, they aim to build on this foundation, ensuring that their business not only survives but thrives, serving as a beacon of hope and unity for all.