In a move that has captivated audiences across the nation, ITV has announced the highly anticipated return of the iconic reality television series, Big Brother, set to grace UK screens in 2025. This announcement comes on the heels of a successful second season of Celebrity Big Brother, scheduled to air in the spring, marking a significant milestone as the franchise celebrates its 25th anniversary in the UK.

Unlocking the Doors to a New Era of Reality TV Dominance

Reclaiming the Spotlight: Big Brother's Homecoming on ITV

The global television phenomenon that is Big Brother has made a triumphant return to UK television screens, finding a new home on ITV and ITVX. This move has not only reinvigorated the franchise but has also solidified its position as a beloved staple within the British television landscape. The channel's second instalment of the original reality format has once again captivated audiences, dominating conversations on social media and cementing its status as a must-watch television event.

Streaming Dominance: Big Brother's Impressive Digital Footprint

The resurgence of Big Brother has been further amplified by its impressive digital performance. The series, along with its companion show, Celebrity Big Brother, and the iconic Live Stream and Late & Live offerings, have amassed an astounding 96 million streams on ITVX. This remarkable achievement underscores the enduring appeal of the franchise and its ability to captivate audiences across multiple platforms.

Audience Engagement: The Power of Big Brother's Loyal Fanbase

The return of Big Brother has not only captured the attention of viewers but has also solidified its position as a fan-favorite. The series has firmly established itself across ITV's platforms, becoming a beloved staple among the channel's viewers. The combination of Big Brother and Celebrity Big Brother has not only grown audiences on ITV1 and ITV2 but has also demonstrated the franchise's ability to engage and captivate its loyal fanbase.

Expanding the Big Brother Universe: Exciting Times Ahead

The announcement of a third season of Big Brother in 2025, following the upcoming second season of Celebrity Big Brother, is a testament to the enduring appeal of the franchise. This move not only celebrates the 25th anniversary of Big Brother in the UK but also signals a renewed commitment to delivering captivating and entertaining content to audiences. Viewers can look forward to more unmissable moments, as the series continues to push the boundaries of reality television and keep both celebrities and civilians on their toes.

Collaborative Efforts: The Synergy Between ITV and Initial

The successful return of Big Brother is the result of a collaborative effort between ITV and Initial, part of Banijay UK. Paul Mortimer, Director of Reality Commissioning and Acquisitions at ITV, has expressed the channel's excitement to once again open the doors to the Big Brother House, while Katy Manley, Managing Director of Initial, has shared the production company's enthusiasm to bring back both the Celebrity Big Brother and Big Brother series. This partnership has proven to be a winning formula, as the franchise continues to captivate and entertain audiences across the nation.