In a groundbreaking move, MwareTV, a leading cloud-based multi-tenant platform provider, has launched a dedicated video streaming service tailored specifically for the Ethiopian market. Dubbed IGADO+, this innovative platform has forged a strategic partnership with Ethio Telecom, the national telecommunications provider, to deliver a seamless and accessible entertainment experience to the Ethiopian community.

Empowering Ethiopia's Digital Transformation through Affordable, Engaging Content

Diverse Content Caters to All Tastes

IGADO+ has burst onto the scene with an impressive lineup of 125 live television channels and thousands of hours of video-on-demand (VoD) content. This comprehensive offering spans a wide range of genres, catering to the diverse interests of the Ethiopian audience. From captivating entertainment and children's programming to educational and religious content, as well as thrilling sports coverage, IGADO+ has something for everyone. Recognizing the importance of cultural relevance, much of the content has been meticulously dubbed into the local languages of Amharic and Afaan Oromoo, ensuring a truly immersive experience for viewers.

Accessible and Affordable for All

Partnering with Ethio Telecom, IGADO+ has made its service readily available on portable devices, with plans to expand to smart TVs in the near future. This strategic alliance ensures that the platform is seamlessly integrated into Ethio Telecom's subscriber ecosystem, allowing for a seamless subscription process. Recognizing the need for affordability, IGADO+ has introduced subscription plans starting as low as 199 Birr (approximately €1.55) per month, making it accessible to a wide range of Ethiopian households.

Cutting-Edge Cloud-Based Technology Powering the Platform

At the heart of IGADO+ lies the MwareTV TVMS (TV Management System), a fully cloud-based platform that provides the comprehensive technology infrastructure required to maintain a service of this caliber. By hosting all the content and offering intuitive tools for operators to plan and manage their services, the TVMS empowers IGADO+ to focus on delivering an exceptional user experience. The platform's direct integration with Ethio Telecom's subscription management system further streamlines the subscription process, ensuring a seamless and efficient user journey.

Fostering a Vibrant Entertainment Ecosystem

"Our goal is to make information and entertainment accessible to everyone in Ethiopia," stated Ibrahim Gado, the General Manager of IGADO+. "In partnership with Ethio Telecom, IGADO+ provides the Ethiopian community with affordable and engaging content. We worked closely with MwareTV to build the infrastructure that delivers all the functionality we need, while still being able to offer an excellent service at a price point that our market will find attractive. The response to our launch has been incredibly exciting, and we are thrilled to be at the forefront of Ethiopia's digital entertainment revolution."Sander Kerstens, the CEO of MwareTV, echoed these sentiments, highlighting the compelling nature of the MwareTV proposition. "What makes the MwareTV platform so compelling is that it takes away all the technical concerns, hosting them in the cloud, so the operator can focus on delivering a great service. In the case of IGADO+, they can build audience loyalty through great content and attractive marketing offers, confident that our cloud platform will automatically execute all those decisions and deliver the programming, in the best possible quality, through the Ethio Telecom networks to subscribers. We also provide all the links to ensure subscriptions and customers are managed correctly," Kerstens explained. "As IGADO+ has shown, with very low start-up costs and services based on subscriber numbers, with MwareTV you can launch a rich, engaging service that is relevant to the audience and its culture, at a price point that is truly compelling."The launch of IGADO+ marks a significant milestone in Ethiopia's digital entertainment landscape, empowering the nation's diverse population with affordable, accessible, and culturally relevant content. By leveraging the power of cloud-based technology and strategic partnerships, this innovative platform is poised to redefine the way Ethiopians experience entertainment, education, and information in the digital age.