Unlocking the Future of Smart Broadcasting: Run3TV and TVision's Groundbreaking Partnership

In a move that promises to revolutionize the way we experience television, Run3TV, the ATSC 3.0 application platform, has announced a strategic partnership with audience measurement firm TVision. This collaboration aims to provide broadcasters with unprecedented insights into viewer engagement and attention, empowering them to deliver more personalized and impactful content to their audiences.

Elevating Audience Insights: The Power of Collaboration

Harnessing the Power of ATSC 3.0 and Smart Broadcasting

Run3TV, the ATSC 3.0 compliant application framework, has emerged as a game-changer in the world of local television broadcasting. By enabling the development and deployment of Smart Broadcasting applications, Run3TV empowers broadcasters to offer their viewers a more dynamic and interactive viewing experience. When consumers tune in to an ATSC 3.0 signal, their Smart TVs equipped with Run3TV can fetch and display the associated applications designated by the broadcaster, seamlessly integrating broadcast and broadband content.

Unlocking Viewer Engagement Insights with TVision

The partnership between Run3TV and TVision promises to provide broadcasters with a deeper understanding of their audience's behavior and preferences. TVision, a respected and trusted voice in the audience measurement industry, maintains a panel of approximately 5,000 US households, representing over 14,000 individuals. By leveraging TVision's person-level, second-by-second data, Run3TV can now offer broadcasters insights into viewer engagement and attention, going beyond just channel viewership.

Enhancing Audience Measurement and Advertising Effectiveness

The integration of TVision's data into the Run3TV platform will enable broadcasters to better understand the size and demographics of their audiences, both for streaming and linear programming. This information can be invaluable in positioning their advertising inventory and validating the real engagement levels for their programming. By combining the power of ATSC 3.0 and Smart Broadcasting with TVision's advanced audience measurement capabilities, broadcasters can make more informed decisions, optimize their content strategies, and deliver more effective advertising solutions.

Attracting and Retaining Younger Audiences

One of the key objectives of the Run3TV and TVision partnership is to explore how NEXTGEN TV broadcasting and its contemporary features can attract and retain younger audiences. By leveraging the insights gained from the collaboration, broadcasters can tailor their content and delivery to better engage with this crucial demographic, ensuring the long-term sustainability and growth of the television industry.

Expanding the Reach of Run3TV

The partnership announcement also highlights the growing reach of the Run3TV platform, which is now available to viewers in approximately 80 million households as a key feature of NEXTGEN TV over-the-air broadcasting. This widespread adoption underscores the industry's recognition of the value that Run3TV brings to the table, empowering local stations to enhance their offerings and provide viewers with a more personalized and engaging viewing experience.

Unlocking the Future of Smart Broadcasting

The collaboration between Run3TV and TVision represents a significant step forward in the evolution of the television industry. By combining the power of ATSC 3.0 technology, Smart Broadcasting capabilities, and advanced audience measurement insights, this partnership paves the way for a future where broadcasters can better understand and serve their audiences, delivering content and advertising that truly resonates with viewers. As the industry continues to adapt to the changing landscape, this groundbreaking alliance stands as a testament to the innovative spirit that will shape the future of television.