Uncovering Bias and Inclusion in Connected TV Advertising

In a groundbreaking collaboration, Innovid, a leading Connected TV advertising measurement and delivery platform, has teamed up with Alltold, a pioneering technology company specializing in AI-driven analysis of bias, stereotypes, and inclusion in creative content. Together, they have embarked on a comprehensive report that sheds light on the "state of representation" within Connected TV advertising spots.

Elevating Diversity and Inclusion in the Digital Advertising Landscape

Innovid and Alltold: A Powerful Partnership

Innovid, a renowned player in the Connected TV advertising space, has long been at the forefront of delivering innovative solutions to advertisers and media partners. By joining forces with Alltold, a "responsible technology pioneer," the two companies are poised to uncover crucial insights that will shape the future of inclusive and diverse advertising in the digital realm.Alltold's expertise in leveraging AI to analyze bias, stereotypes, and representation within creative content aligns seamlessly with Innovid's mission to provide advertisers with cutting-edge measurement and delivery capabilities. This collaboration promises to deliver a comprehensive understanding of the current state of representation in Connected TV advertising, empowering brands and agencies to make informed decisions and drive meaningful change.

Uncovering the State of Representation

The report, which is set to be released in the coming months, will delve deep into the representation of diverse demographics, including gender, race, age, and other key factors, within Connected TV advertising. By analyzing a vast dataset of CTV ad creatives, the joint effort between Innovid and Alltold aims to shed light on the prevalence of bias, stereotypes, and inclusive portrayals in this rapidly growing advertising medium.Through the use of advanced AI and machine learning algorithms, the report will provide a detailed analysis of the representation of various groups, highlighting areas where progress has been made and identifying opportunities for improvement. This data-driven approach will empower advertisers, agencies, and media partners to make more informed decisions, ultimately driving greater diversity and inclusion in the digital advertising landscape.

Empowering Brands and Agencies to Drive Change

The insights gleaned from this collaborative report will serve as a valuable resource for brands and agencies seeking to enhance their advertising strategies and better reflect the diversity of their target audiences. By understanding the current state of representation in Connected TV advertising, these stakeholders can develop more inclusive and impactful campaigns that resonate with a wider range of consumers.Moreover, the report will provide actionable recommendations and best practices to help brands and agencies navigate the complexities of inclusive advertising. From content creation to media planning and buying, the report will offer guidance on how to foster greater representation and eliminate biases in the digital advertising ecosystem.

Shaping the Future of Inclusive Advertising

The partnership between Innovid and Alltold represents a significant step forward in the ongoing effort to promote diversity and inclusion in the advertising industry. By shedding light on the current state of representation in Connected TV advertising, this report will empower industry stakeholders to make more informed decisions, drive meaningful change, and ultimately create a more inclusive and representative digital advertising landscape.As the Connected TV market continues to grow and evolve, the insights from this report will serve as a valuable resource for brands, agencies, and media partners, guiding them in their pursuit of creating advertising content that truly reflects the diversity of their audiences. By embracing this data-driven approach, the industry can collectively work towards a future where representation, inclusion, and equity are the cornerstones of successful digital advertising campaigns.