In a groundbreaking move, the Fithian Group, a renowned theatrical consulting firm, is set to launch a game-changing platform that aims to bridge the gap between independent filmmakers and movie theater owners. Developed in collaboration with the industry leader Vista Group, the Attend digital marketplace promises to transform the way mid-range and international films reach broader audiences, providing a data-driven solution to the challenges faced by the theatrical industry in recent years.

Empowering Filmmakers and Exhibitors to Thrive in the Evolving Landscape

Connecting Filmmakers and Exhibitors

The Attend platform is designed to be a comprehensive tool that allows independent filmmakers to upload information and materials, including trailers, about their films for theater owners to discover and consider. This streamlined process eliminates the need for the involvement of major studios, empowering filmmakers to take control of their distribution strategies.On the other side of the equation, theater owners can seamlessly search the Attend database and receive personalized recommendations based on the preferences of their individual theaters and moviegoers. This data-driven approach ensures that exhibitors can make informed decisions about the films they choose to showcase, catering to the unique tastes of their local audiences.

Streamlining the Self-Distribution Process

The Attend platform not only facilitates the connection between filmmakers and exhibitors but also provides valuable assistance in the logistics of the self-distribution process. By offering tools and resources to help navigate the complexities of independent distribution, the platform aims to make the process more accessible and efficient for both parties.This is particularly significant in the wake of the landmark deal between AMC and Taylor Swift, which demonstrated the potential for successful self-distribution strategies. While few films may reach the same level of success, the Attend platform aims to provide a blueprint for independent filmmakers and exhibitors to collaborate and capitalize on emerging opportunities.

Reviving the Theatrical Landscape

The launch of the Attend platform comes at a critical juncture for the theatrical industry, which has faced significant challenges in recent years. The COVID-19 pandemic and subsequent production disruptions have led to a 26% decline in the number of movies released between 2017-19 and 2022-23. Furthermore, the number of non-studio movies grossing $400K+ has fallen by 29% during this period, contributing to a 38% decline in revenue and a 47% drop in admissions.The Fithian Group's analysis highlights the urgent need for innovative solutions to revive the theatrical landscape. By empowering independent filmmakers and providing exhibitors with data-driven insights, the Attend platform aims to expand the annual theatrical release slate and offer audiences a more diverse range of cinematic experiences.

Garnering Industry Support

The Attend platform has already garnered the support of numerous acclaimed directors and producers, including Steven Soderbergh, Damien Chazelle, Patty Jenkins, and the producing duo of Dede Gardner and Jeremy Kleiner. This endorsement from industry leaders underscores the potential of the Attend platform to reshape the distribution landscape and create new opportunities for filmmakers and exhibitors alike.As the theatrical industry continues to evolve, the Attend platform stands as a beacon of innovation, offering a data-driven solution that promises to revitalize the independent film ecosystem and provide audiences with a more diverse and engaging cinematic experience.