sightupdate

The nation’s leading broadcast television station ownership group has appointed a seasoned executive to lead its newly established national political sales division. This strategic move aims to drive substantial growth in political advertising revenue across all platforms, including linear, digital, and connected TV.

Empowering Campaigns with Cutting-Edge Media Solutions for Unprecedented Reach and Impact

Pioneering Leadership in Political Advertising

In the heart of Washington, D.C., Nexstar Media Group has tapped Samantha Osborne Reynolds to spearhead its ambitious expansion into political advertising. Reporting directly to Jon Camera, Senior Vice President for Advertising Sales, Osborne Reynolds is tasked with crafting innovative strategies that will significantly enhance the company's market presence. Her role involves not only managing the new national political sales division but also developing comprehensive go-to-market plans tailored to the unique demands of political campaigns.Osborne Reynolds brings an impressive track record of over 17 years in political strategy, media sales, and communications. Her expertise spans multiple facets of campaign management, from digital field operations to high-level strategic planning. Prior to joining Nexstar, she held a pivotal position at The E.W. Scripps Company as Vice President of Political, Advocacy, and Automation. There, she oversaw national sales for local media businesses and managed the Washington D.C. sales office. Under her leadership, Scripps successfully launched a connected TV political sales team, setting a new standard in the industry.

Building on a Legacy of Success

Throughout her career, Osborne Reynolds has consistently demonstrated her ability to navigate complex political landscapes. Her journey began when she joined The E.W. Scripps Company in 2019 as Senior Director of National Sales. Before this, she played key roles in several high-profile political campaigns. Notably, she served as National Deputy Digital Field Director for Romney for President in 2012, where she honed her skills in digital strategy and grassroots mobilization. Later, she joined the Republican National Committee, rising to the position of Chief Digital Officer in 2017. In this role, she led the committee’s efforts to integrate cutting-edge technology and data analytics into campaign operations.Osborne Reynolds’ experience extends beyond traditional media. She has been instrumental in leveraging digital platforms to amplify political messages and engage voters more effectively. Her deep understanding of both the public and private sectors allows her to bridge the gap between political aspirations and media execution. At Nexstar, she will focus on creating synergies between linear, digital, and connected TV platforms to offer clients unparalleled reach and engagement opportunities.

Innovating the Future of Political Media

The appointment of Samantha Osborne Reynolds signals a bold new direction for Nexstar Media Group. Her vision aligns with the company’s commitment to innovation and excellence in media solutions. By integrating advanced technologies and data-driven insights, she aims to revolutionize how political campaigns are conducted and advertised. The creation of the national political sales division reflects Nexstar’s dedication to staying ahead of industry trends and delivering superior value to its clients.Osborne Reynolds’ arrival marks a significant milestone in Nexstar’s growth strategy. With her at the helm, the company is poised to become a leader in political advertising, offering comprehensive services that cater to the evolving needs of modern campaigns. As political media continues to transform, Nexstar’s forward-thinking approach under her leadership will ensure it remains a trusted partner for political entities seeking to maximize their impact.