Unlocking the Future of TV Ratings: NEXTGEN TV and the Run3TV Platform

As the media landscape continues to evolve, the future of television ratings is poised to undergo a significant transformation. With the emergence of NEXTGEN TV and the innovative Run3TV platform, broadcasters and viewers alike are set to experience a new era of audience measurement and engagement. This article delves into the potential implications of this partnership and the insights it may uncover, shedding light on the changing dynamics of the television industry.

Revolutionizing Audience Insights: The Run3TV and TVision Collaboration

The partnership between Run3TV and audience measurement firm TVision is set to provide a groundbreaking perspective on the viewing habits of NEXTGEN TV audiences. By tapping into TVision's panel of approximately 5,000 U.S. households, representing over 14,000 consumers, the collaboration aims to offer unprecedented insights into the viewership and engagement patterns of NEXTGEN TV stations.

Unlocking the Power of Smart Broadcasting

The Run3TV platform is designed to mimic a smart TV app, seamlessly integrating with ATSC 3.0 digital broadcast signals. When a viewer tunes in to an ATSC 3.0 station, such as WDIV "LOCAL 4" in Detroit, the smart TV's implementation of Run3TV enables the television to fetch the associated application designated by the broadcaster. This application, powered by the Run3TV application framework, is then loaded into the HTML5 browser on the TV, presenting the viewer with a navigation-based home screen that resembles the LOCAL4+ app.

Measuring Audience Engagement and Attention

The partnership with TVision will provide valuable insights into the viewing and attention patterns of NEXTGEN TV audiences. TVision's expertise in measuring TV viewing at the second-by-second level will allow broadcasters to gain a deeper understanding of the audience size, demographics, and engagement levels for both streaming and linear programming. This data will empower local stations to better position their advertising inventory and validate the real engagement levels for their programming.

Enhancing Broadcaster Insights and Audience Retention

The collaboration between Run3TV and TVision aims to deliver a wealth of information that can help broadcasters improve their understanding of the audiences they are reaching. By analyzing the viewing time "lift" generated by smart broadcasting capabilities, such as "Program Re-Start," and measuring the increases in attention metrics from Enhanced TV content applications, broadcasters can gain valuable insights to optimize their programming and better engage their viewers.

Attracting and Retaining Younger Audiences

One of the key objectives of the Run3TV and TVision partnership is to explore how NEXTGEN TV broadcasting and its more contemporary features can attract and retain younger audiences. By delving into the viewing habits and preferences of this demographic, broadcasters can adapt their content and delivery strategies to better cater to the evolving needs and expectations of the next generation of television viewers.

Expanding the Reach of Run3TV

The Run3TV platform is currently available on TV stations in approximately 100 Designated Market Areas (DMAs), providing a growing footprint for the innovative smart broadcasting technology. As the partnership with TVision unfolds, the insights gained can further enhance the capabilities of the Run3TV platform, empowering broadcasters to deliver more engaging and personalized experiences to their audiences.In conclusion, the collaboration between Run3TV and TVision represents a significant step forward in the evolution of television ratings and audience measurement. By leveraging the power of NEXTGEN TV and the Run3TV platform, broadcasters can gain unprecedented insights into viewer behavior, engagement, and preferences, ultimately enabling them to optimize their content, advertising, and overall strategy to better serve their audiences in the digital age.