Navigating the Evolving Landscape: Writers Embrace the Rise of FAST and AVOD

In a captivating panel discussion hosted by the Writers Guild Foundation, industry leaders delved into the transformative world of FAST (free ad-supported television) and AVOD (advertising-based video on demand) platforms, shedding light on the emerging opportunities and challenges facing writers in this dynamic landscape.

Unlocking the Potential of the FAST and AVOD Revolution

The Shifting Tides of Streaming

The panel began by exploring the evolution of the streaming industry, as it transitions from subscription-based services like Netflix to the rise of FAST channels. These FAST channels offer a familiar linear format, akin to traditional cable or satellite television, providing viewers with a curated programming experience without the burden of monthly fees. Plex, one of the early adopters of FAST, has witnessed a remarkable surge in FAST content, rising from 6% to 30% of its platform from 2020 to 2022.

The Appeal of FAST Channels

The panelists delved into the key factors driving the growing popularity of FAST channels among consumers. The ability to enjoy pre-planned television programming within the streaming ecosystem, combined with the absence of subscription fees, has made FAST channels an attractive alternative for viewers weary of the mounting costs of multiple streaming subscriptions. These channels leverage existing content libraries and curate programming tailored to specific topics, providing a seamless viewing experience for audiences.

The Evolving Landscape for Writers

The discussion then shifted to the implications for writers, as the panelists explored the potential opportunities and challenges presented by the rise of FAST and AVOD platforms. With the monetary landscape in flux, the panelists emphasized the need for writers to embrace the "new frontier" of FAST channels, where the potential for growth and revenue generation is significant.

Navigating the FAST Channel Ecosystem

The panelists acknowledged the complexities of the FAST channel ecosystem, describing it as a "Wild West" with limited centralized pitching opportunities. Content creators must carefully align their offerings with the specific brand and vision of each FAST platform, as there is no one-size-fits-all approach. Additionally, the panelists highlighted the role of marketing middlemen, who can facilitate the pitching process but often take a share of the ad revenue.

Embracing the Future: FAST as the New Frontier

In response to a question about the potential benefits of returning to traditional broadcast television, the panelists emphatically stated that FAST is the future. Drawing parallels to the early days of the internet, the panelists argued that while FAST may currently be unregulated and unpredictable, it will eventually become a standardized and lucrative space for content creators. They encouraged writers to embrace this new frontier, as the audience and the money are increasingly shifting towards FAST platforms.

Balancing Short-form and Long-form Content

The discussion also touched on the growing demand for vertical content and short-form storytelling, exemplified by platforms like TikTok and YouTube Shorts. While the panelists acknowledged the appeal of these formats, they emphasized the importance of maintaining a balance between short-form and professional-level, long-form content. They argued that short-form content should be used as a vehicle to drive traffic and attention towards more substantial, high-quality productions.In conclusion, the panel discussion provided a comprehensive overview of the evolving landscape of FAST and AVOD platforms, highlighting the challenges and opportunities facing writers in this dynamic space. As the industry continues to shift, the panelists urged writers to stay informed, adapt their strategies, and embrace the potential of this new frontier, where the future of content creation and monetization lies.