Odumodublvck, a Nigerian rapper with a commanding voice, initially aspired to be a professional soccer player. However, after an injury, he ventured into business and obtained a degree from the University of Lagos. His music career began unexpectedly when a friend encouraged him to record in the studio. Since then, he has signed with Def Jam, collaborated with Shallipopi and Black Sherif, and featured on Davido’s hit "Funds." Raised by civil servant parents, his mother supported his musical journey, while his father was cautious. Despite facing health challenges, his father eventually took pride in his accomplishments, including five mixtapes and founding the Anti World Gangstars collective.
Odumodublvck's strategic approach mirrors Viking warrior Ragnar Lodbrok. He passionately deciphers his lyrics, like those on Rema’s "War Machine," using bold metaphors. His upcoming album, Industry Machine, aims to redefine the industry, likening its influence to that of a mother teaching her children. While his distinct style has led to controversies over misogyny, he advocates for women's rights and autonomy. The album will celebrate women, inspired by their support during his American tour, featuring tracks highlighting female empowerment.
From Soccer Fields to Studio Success
Odumodublvck's journey into music wasn't planned; it evolved organically. Initially drawn to sports, an injury altered his path, leading him to pursue higher education in business. Yet, fate intervened when a friend invited him to manage his budding music career. This exposure to the music scene sparked Odumodublvck's interest, revealing a hidden talent. Encouraged by his friend, he started recording, quickly gaining recognition through collaborations with notable artists and securing a deal with Def Jam.
This unexpected transition brought numerous achievements, including significant partnerships and creating a vibrant community of Abuja rappers under the banner of Anti World Gangstars. Hosting festivals and expanding his network further solidified his presence in Nigerian hip-hop. His ability to pivot and embrace opportunities transformed him into a prominent figure, blending strategy and passion to carve out a unique niche in the industry.
Celebrating Women Through Artistic Expression
Despite controversies surrounding some of his earlier works, Odumodublvck champions women's empowerment through his art. Recognizing the pivotal role women play in driving the music industry, particularly in Nigeria, he aims to honor them with his upcoming album, Industry Machine. This project seeks to redefine perceptions, offering a fresh perspective on relationships and mutual respect. By envisioning himself in scenarios typically dominated by female artists, he highlights themes of independence and strength.
In tracks like "Too Spoilt" and collaborations such as "Pity This Boy" with Victony, he portrays empowered women achieving their desires. Imagining club settings where women confidently reject unwanted advances aligns with global hits celebrating feminine autonomy. Drawing inspiration from iconic acts like the Spice Girls and Taylor Swift, he envisions ruling the charts with messages resonating deeply with female audiences. Through this artistic evolution, Odumodublvck underscores the indispensable influence of women in shaping the trajectory of hip-hop culture worldwide.