Celebrity
Rokstone Introduces Disgrace Cover for Brand Protection from Celeb Scandals
2024-11-29
Rokstone, a renowned global specialist in re/insurance MGA, has recently made a significant move by introducing Disgrace Cover. This addition to its contingency product line is set to revolutionize the way businesses handle reputational risks.
Protect Your Brand with Rokstone's Disgrace Cover
Coverage for the Entertainment Industry
In an era where social media wields immense power, public figures' actions and opinions can have a widespread impact. Brands often find themselves exposed to significant reputational and financial risks. Rokstone's Disgrace Cover steps in to provide much-needed protection. It offers coverage for various scenarios such as when a celebrity spokesperson becomes unsuitable due to scandal, covering expenses related to pulling campaigns, reshooting advertisements, canceling events, or repairing damaged reputations. This policy not only safeguards brands but also ensures they can continue to operate smoothly in the face of such crises.Backed by A-rated capacity, the policy provides up to £5 million per individual for risks related to disgrace, death, or disablement. This substantial coverage gives businesses the confidence to navigate through potentially damaging situations.Proactive Risk Management by Rokstone
Rokstone takes a proactive approach to risk management, going beyond the ordinary. By incorporating extensive background checks and closely monitoring social and media activities, they are able to deliver precise pricing. This data-driven product ensures that clients receive same-day quotes and experience fast claims processing. In the fast-paced entertainment world, where crises can strike at any moment, this ability to respond quickly is crucial.As Portfolio Manager for Contingency, David Boyle commented, "Rokstone Contingency is constantly innovating to address the gaps in the market. Disgrace cover may not be new, but there is a lot of room for innovation. We aim to provide innovative data and talent-backed underwriting and cover that is relevant in today's dynamic entertainment landscape."Underwriting Discipline and Industry Experience
Gavin Dollings, Chief Underwriting Officer for Rokstone Commercial, emphasizes the importance of their approach. Doing business with celebrities can be financially and reputationally costly, as numerous examples have been widely publicized across international and social media outlets. This is an area that has been underserved in the market, but with Rokstone's industry experience and underwriting discipline, that is about to change. Their expertise allows them to assess risks accurately and provide tailored solutions to clients.In conclusion, Rokstone's Disgrace Cover is a valuable addition to the re/insurance landscape. It offers businesses the protection they need in an increasingly unpredictable world, backed by the company's commitment to innovation and excellence.