The prestigious Swiss watchmaker Rolex has recently welcomed a new member into its esteemed circle of Testimonees, further solidifying its commitment to both the film industry and global environmental causes. This latest addition is none other than the celebrated actor Leonardo DiCaprio, known for his transformative roles on screen and unwavering dedication to ecological preservation. DiCaprio's induction marks an important milestone in Rolex's ongoing partnership with cinema, which began with their sponsorship of the Academy Awards in 2017 and extends to their support of the Academy Museum of Motion Pictures.

DiCaprio’s involvement with Rolex underscores his multifaceted career and humanitarian efforts. Since founding the Leonardo DiCaprio Foundation in 1998, he has been a staunch advocate for wildlife conservation and sustainability. His work includes producing documentaries that emphasize the urgent need for environmental action, such as "Before the Flood" and "Ice on Fire." Additionally, DiCaprio serves as a United Nations Messenger of Peace, leveraging his influence to address climate change at international summits and support various conservation initiatives worldwide. In recent years, he has also championed sustainability within the watchmaking community through collaborations like his partnership with ID Genève in 2023.

As Rolex continues to align itself with influential figures who transcend their professional boundaries, DiCaprio joins a distinguished group of arts-related ambassadors. Among them are filmmaker James Cameron, recognized for his deep-sea explorations, and director Martin Scorsese, whose passion for preserving cinematic artistry has been highlighted by Rolex since 2017. Through these partnerships, Rolex not only celebrates excellence in filmmaking but also promotes vital causes that benefit society. The inclusion of DiCaprio exemplifies Rolex's commitment to advancing both artistic and environmental progress, setting a powerful example for others to follow.