Pop star Sabrina Carpenter has embarked on a new venture, introducing her very own beverage in collaboration with the renowned coffee chain Dunkin’. The drink, inspired by her hit single “Espresso,” is set to debut nationwide. Alongside this launch, Carpenter stars in an innovative ad campaign and releases limited-edition merchandise. This partnership marks another milestone in her successful career, following her Grammy nominations and various collaborations.
The creation of Sabrina’s Brown Sugar Shakin’ Espresso signifies a unique fusion of music and beverages. Combining bold espresso, brown sugar notes, and oat milk, this frothy and subtly sweet drink aims to provide a delightful experience for consumers. The beverage reflects Carpenter's artistic vision and offers a refreshing twist on traditional espresso drinks.
Inspired by her Grammy-nominated track “Espresso,” the drink captures the essence of Carpenter’s musical style. The iced beverage, shaken to perfection, delivers a harmonious blend of flavors that promise to excite both fans of the artist and coffee enthusiasts alike. Carpenter's involvement in crafting this drink showcases her versatility as an artist who can extend her influence beyond music into the world of culinary delights. The launch also coincides with a new $5 Meal Deal from Dunkin’, allowing customers to enjoy a complete breakfast experience.
Beyond her music career, Carpenter has been actively expanding her brand through strategic partnerships. Her latest collaboration with Dunkin’ follows a previous ice cream collaboration with Van Leeuwen, further demonstrating her ability to bridge different industries. This expansion highlights Carpenter's growing influence and market appeal.
As Carpenter prepares for the upcoming Grammy Awards, where she is nominated in multiple categories, her ventures into product development underscore her multifaceted talents. The “Shake That Ess’” ad campaign, directed by Dave Meyers, adds a visual dimension to her brand, showcasing her commitment to innovation. Additionally, the release of a limited-edition shaker emphasizes the excitement surrounding this partnership. Carpenter’s reflections on fame and readiness for these moments reveal her maturity and confidence in embracing new challenges, solidifying her position as a versatile and accomplished artist.