The E.W. Scripps Company has announced the appointment of Kevin James as the new station manager and director of sales for its ABC affiliate, KNXV, in Phoenix, Arizona. James, a veteran media executive with extensive experience in the Valley of the Sun, will assume his new role on December 2, succeeding the retiring Jeff Burnton.

Unlocking the Potential of Phoenix's Media Landscape

Proven Track Record in Local Media Leadership

Kevin James brings a wealth of experience to his new role at Scripps. Prior to joining the company, he served as the Vice President of Sales for the North Texas duo of KTVT-11 in Dallas and KTXA-21 in Fort Worth, where he led the sales operations. Before that, James held the position of Senior Vice President of Revenue Operations for Meredith Local Media Group, overseeing the revenue strategy for the company's 17-station portfolio. In this role, he also managed the day-to-day operations of Meredith's former Phoenix duopoly, KTVK-3 and KPHO-5, with a focus on digital content platforms.

Navigating the Evolving Media Landscape in Phoenix

James' extensive experience in the Phoenix market will be invaluable as he takes the helm of KNXV, "ABC15." During his time with Meredith, he developed deep business and community relationships in the region, positioning him well to lead the station's operations and drive its revenue strategy. As the media landscape continues to evolve, James' expertise in both traditional and digital content platforms will be crucial in ensuring that ABC15 remains a trusted and innovative source of news and information for the Phoenix audience.

Commitment to Community Engagement

Throughout his career, James has demonstrated a strong commitment to community engagement. He has served on the boards of the Arizona Broadcasters Association, the Greater Phoenix Chamber, and the endowment board of the Walter Cronkite School of Journalism and Mass Communication. This deep involvement in the local community will undoubtedly inform his leadership at KNXV, as he works to strengthen the station's ties with its audience and partners.

Driving Innovation and Growth

As the new station manager and director of sales, James will be tasked with leading the day-to-day operations of KNXV and overseeing the station's revenue strategy. Anita Helt, the regional vice president and general manager at Scripps, expressed confidence in James' ability to "continue to advance ABC15's work for our audiences and partners," leveraging his proven track record of delivering results through both revenue and content strategies.

Elevating the Viewer Experience

With his extensive experience in the local media industry, James is well-positioned to enhance the viewer experience at KNXV. By focusing on innovative content strategies and strengthening the station's digital platforms, he aims to ensure that ABC15 remains a trusted and engaging source of news and information for the Phoenix community. As the media landscape continues to evolve, James' leadership will be crucial in navigating the changing dynamics and positioning KNXV for long-term success.