A recent analysis from Variety explores the aftermath of Snow White’s disappointing box office performance, attributing much of its failure to star Rachel Zegler's political statements. The article delves into her social media activity during the promotional period, particularly her outspoken anti-Trump and pro-Palestine views that sparked controversy. Despite facing significant online harassment, Zegler maintained her stance, refusing to retract her tweets even after a meeting with producer Marc Platt. However, this narrative may overshadow the film's inherent issues, such as multiple reshoots and its low critic score, which place it among Disney’s least successful live-action adaptations.
In March 2025, Disney premiered its latest adaptation of Snow White in Segovia, Spain, amid high expectations due to the character's iconic status. Yet, the movie faced numerous production challenges long before its release, including extensive reshoots that hinted at underlying creative struggles. While Zegler's comments drew substantial attention, they were only part of a broader context where the film itself struggled to resonate with audiences. Comparing it to other Disney adaptations like The Lion King or Beauty and the Beast reveals a stark contrast in both reception and financial performance.
Disney's decision to remake a nearly century-old classic posed inherent risks. Unlike more recent titles such as Aladdin or The Little Mermaid, which boast stronger cultural relevance today, Snow White’s original debut dates back to 1937. This vast temporal gap likely contributed to audience disconnection, compounded by mixed reviews citing weak storytelling and subpar visuals. Critics awarded the film a mere 42% approval rating, making it one of Disney's worst-reviewed live-action adaptations.
Ultimately, while Zegler's boldness on social media became a focal point, the film's shortcomings extend far beyond politics. Its lackluster execution and outdated source material played pivotal roles in its commercial failure. Looking ahead, Disney plans new adaptations of fresher properties like Lilo & Stitch and Moana, potentially avoiding similar pitfalls without relying solely on celebrity behavior to gauge success.