The Atlanta Hawks have forged a groundbreaking partnership with the Diamond Sports Group's FanDuel Sports Network (formerly Bally Sports) and Gray Television, allowing the team's games to be simulcast on the Peachtree Sports Network and the unaffiliated Peachtree TV. This innovative collaboration will bring the Hawks' action to a wider audience, offering fans additional options to catch their favorite team in action.

Unlocking Unprecedented Access for Hawks Fans

Expanding the Hawks' Broadcast Footprint

The new partnership between the Atlanta Hawks, Diamond Sports Group's FanDuel Sports Network, and Gray Television will see a select number of the team's games aired on both the Peachtree Sports Network and the Peachtree TV channel. This move represents a significant expansion of the Hawks' broadcast reach, providing fans with more opportunities to follow their team's journey throughout the season.By leveraging the resources and expertise of these media powerhouses, the Hawks are ensuring that their loyal supporters can easily access the action, whether through traditional cable and satellite providers or through the convenience of over-the-air television. This enhanced accessibility will undoubtedly strengthen the team's connection with its fanbase, fostering a deeper sense of community and engagement.

Delivering a Seamless Viewing Experience

The Peachtree Sports Network and Peachtree TV will simulcast the FanDuel Sports Network's production of the selected Hawks games, ensuring a consistent and high-quality viewing experience for fans. This collaboration allows the team to leverage the technical capabilities and production value of the FanDuel Sports Network, while also tapping into the local reach and brand recognition of the Peachtree platforms.By aligning with these established media entities, the Hawks are able to provide their supporters with a polished and engaging broadcast that captures the excitement and drama of the on-court action. This seamless integration of resources and expertise will undoubtedly enhance the overall viewing experience for Hawks fans, further solidifying their connection to the team.

Strengthening the Hawks' Fanbase

The decision to air a selection of Hawks games on the Peachtree TV channel represents a strategic move to expand the team's reach and engage with a broader audience. By leveraging the over-the-air distribution capabilities of Peachtree TV, the Hawks are able to tap into a new pool of potential fans, offering them an accessible and convenient way to follow their team's progress.This initiative not only strengthens the Hawks' existing fanbase but also presents an opportunity to cultivate a new generation of supporters. By making the games available on a free, over-the-air platform, the team is breaking down barriers and providing greater accessibility, ultimately fostering a deeper connection between the Hawks and their community.

Celebrating the Hawks' G League Affiliate

Interestingly, the Peachtree TV channel has already served as the official broadcast home for the Hawks' NBA G League affiliate, the College Park Skyhawks, since 2019. This existing partnership has allowed the Peachtree platform to establish a strong rapport with the Hawks' organization and its fan base, paving the way for the current expansion of the broadcast agreement.By continuing to showcase the College Park Skyhawks on Peachtree TV, the Hawks are further solidifying their commitment to developing and promoting their minor league talent. This synergy between the NBA and G League teams not only benefits the players but also strengthens the overall brand and fan engagement for the Hawks organization.

Anticipating Marquee Matchups

The initial slate of games scheduled to air on the Peachtree platforms includes several highly anticipated matchups that are sure to captivate Hawks fans. The November 22 game against the Chicago Bulls and the December 6 home game against the Los Angeles Lakers, presented by Chick-fil-A, are sure to be highlights of the season.These marquee matchups will provide an opportunity for the Hawks to showcase their talent and compete against some of the league's most formidable opponents. By making these games accessible to a wider audience through the Peachtree platforms, the team is ensuring that its supporters can fully immerse themselves in the excitement and drama of these high-profile encounters.

Expanding the Hawks' Reach Beyond Atlanta

While the Peachtree Sports Network and Peachtree TV are primarily focused on the Atlanta market, the partnership with the FanDuel Sports Network opens up new avenues for the Hawks to reach fans beyond their local region. The FanDuel Sports Network's extensive distribution and brand recognition will allow the team's games to be accessible to a broader audience, potentially attracting new supporters and expanding the Hawks' fanbase across the country.This strategic collaboration not only strengthens the team's connection with its existing fan base but also presents an opportunity to cultivate a national following. By leveraging the resources and reach of these media partners, the Hawks are positioning themselves as a team with a growing national appeal, further solidifying their status as a premier NBA franchise.