How It All Began

A clever short-video and memes campaign played a crucial role in getting "Pedro" noticed. The star of this campaign was a raccoon named Pedro. This unique approach captured the attention of TikTok users and started a wave of engagement. Sony Music Deutschland's strategic plan to send the track viral began to take shape.

With the help of creators and a dedicated meme account, the song started to gain momentum. It quickly became a sensation on Spotify, with over 161 million streams and reaching the number one spot on the Spotify Global Top 50. This was a true masterclass in turning a campaign into a cultural movement.

The Impact on TikTok

TikTok recognized the success of "Pedro" and celebrated it by awarding the campaign its "Greatest TikTok Europe" award. This ceremony focused on advertising creativity on the platform and highlighted the power of user-generated content. The song's popularity on TikTok led to a global reach and a lasting impact.

Users from all over the world were creating their own versions of the memes and short-videos, spreading the word about "Pedro" far and wide. It became a cultural phenomenon that transcended borders and languages.

The Role of Creators

The collaboration between Sony Music Deutschland and creators was key to the success of "Pedro". Creators understood the essence of the song and were able to translate it into engaging content that resonated with their audiences. Their creativity and passion added a new dimension to the campaign.

Through their videos and memes, creators were able to connect with fans on a deeper level. They became ambassadors for the song and helped it to reach new heights. This partnership between brands and creators is a powerful one that can lead to remarkable results.