Azi Eftekhari's appointment at Sony Music UK marks a significant milestone in the company's operations. With her extensive experience spanning music, tech, and culture, she is set to play a crucial role in leading the business growth strategy.

Uniting Music, Tech, and Culture at Sony Music UK

Background and Experience

Sony Music UK has recently appointed Azi Eftekhari as the chief operating officer. Eftekhari brings with her 20 years of industry experience. She previously worked with Jason Iley at Mercury Records and has since held various prominent positions. After two years as co-president of Universal Music's catalogue division, where she was responsible for global artists like The Beatles, Elton John, Amy Winehouse, Rolling Stones, and Spice Girls, she joined Sony Music. Prior to that, she was the head of label relations at YouTube, overseeing the launch of YouTube Music across Europe and brokering significant deals.This diverse background gives her a unique perspective and the ability to navigate the rapidly changing marketplace.

Role and Responsibilities

Eftekhari will report to Jason Iley, the chairman and CEO of Sony Music UK & Ireland. She will be responsible for the company's operational areas, including the Commercial Group. Her role is crucial in helping to lead the business growth strategy and drive the company forward.She has a proven track record of success in different aspects of the music industry and is well-equipped to handle the challenges and opportunities that lie ahead.

Previous Work and Achievements

Before joining Sony Music, Eftekhari co-run a creative agency, Remedy Inc. Drawing on her extensive expertise across record labels, artist management, and digital platforms, she worked on culturally impactful projects in music, theatre, and brands.She also served as a board member for the Official Charts Company and the Entertainment Retailers Association, demonstrating her influence and leadership in the industry.Eftekhari began her music career working with Iley at Mercury Records as the director of digital and publicity. She was instrumental in campaigns for artists like U2, Justin Bieber, Rihanna, and Chase & Status, showcasing her ability to drive success in different musical contexts.In this rapidly evolving industry, Eftekhari's appointment is seen as a strategic move that will help Sony Music UK continue to thrive and make a mark in the global music market.