TORONTO — In a significant move within the Canadian media sphere, multi-channel advertising platform StackAdapt has joined forces with the proprietor of the Crave OTT platform, which serves as the home for HBO programming in Canada. Additionally, it has partnered with MVPD-distributed sports network TSN and broadcast network CTV. This alliance enables the seamless integration of StackAdapt's premium inventory across a diverse range of channels including connected TV, display, video, digital out-of-home, and audio channels. The iHeartMedia brands it operates across Canada are also involved in this extensive partnership.

Uniting Premium Inventory Across Multiple Canadian Media Platforms

StackAdapt's Partnership with Crave OTT Platform

StackAdapt's collaboration with the Crave OTT platform marks a crucial step in the Canadian media landscape. By partnering with this platform, which is the go-to destination for HBO programming in Canada, StackAdapt gains access to a vast audience. This allows advertisers to reach a highly targeted demographic with their messages. The integration of StackAdapt's premium inventory onto the Crave OTT platform provides a seamless viewing experience for consumers while offering advertisers a unique opportunity to connect with them. For example, during popular HBO shows, advertisers can showcase their products or services in a way that is both engaging and relevant. This partnership not only enhances the viewing experience for Crave OTT users but also opens up new avenues for advertisers to reach their target audiences.

Partnership with MVPD-Distributed Sports Network TSN

The partnership with MVPD-distributed sports network TSN brings a whole new dimension to StackAdapt's portfolio. Sports programming has a massive following in Canada, and by associating with TSN, StackAdapt can tap into this passionate audience. Advertisers can now leverage the power of sports programming to promote their brands and products. During live sports events, there is a high level of viewer engagement, and this presents an ideal opportunity for advertisers to make a lasting impression. For instance, during a major hockey game, advertisers can display their ads in strategic locations within the TSN broadcast, ensuring maximum visibility and impact. This partnership between StackAdapt and TSN is set to revolutionize the way sports advertising is done in Canada, providing advertisers with a more targeted and effective approach.

Partnership with Broadcast Network CTV

The collaboration with broadcast network CTV further expands StackAdapt's reach across the Canadian media landscape. CTV is a household name in Canada, with a wide viewership. By integrating StackAdapt's premium inventory onto the CTV network, advertisers can gain exposure to a massive audience on a daily basis. This allows for consistent brand messaging and increased brand awareness. During prime-time programming on CTV, advertisers can showcase their offerings in a way that complements the content being aired. For example, during a popular drama series, advertisers can insert their ads in a way that is seamless and does not disrupt the viewing experience. This partnership with CTV provides StackAdapt with a powerful platform to reach a broad audience and deliver value to advertisers.

Involvement of iHeartMedia Brands in Canada

The inclusion of iHeartMedia brands in Canada adds another layer of diversity to StackAdapt's partnership. iHeartMedia has a strong presence in the Canadian market and operates a wide range of radio stations and digital platforms. By integrating StackAdapt's inventory with iHeartMedia's channels, advertisers can reach consumers through multiple touchpoints. This multi-channel approach ensures that brands are exposed to a wider audience and increases the likelihood of reaching potential customers. For instance, during a morning drive-time radio show on an iHeartMedia station, advertisers can run short audio ads that capture the attention of listeners. Additionally, the digital platforms associated with iHeartMedia provide opportunities for display and video ads to reach a younger and more tech-savvy audience. This partnership with iHeartMedia further strengthens StackAdapt's position in the Canadian media market and offers advertisers a comprehensive advertising solution.