Beginning January 27, the renowned coffee giant has unveiled a set of guidelines aimed at fostering a more welcoming atmosphere for paying customers. In an effort to prioritize its clientele, Starbucks is implementing measures that require patrons to make purchases before accessing certain amenities within their establishments. This initiative forms part of the company's broader "Back to Starbucks" strategy, designed to revitalize the brand and improve overall customer satisfaction.

The newly established code of conduct clarifies the intended use of Starbucks' spaces, ensuring they remain inviting and respectful environments. According to the company, this includes maintaining order in cafes, patios, and restrooms, while prohibiting disruptive activities such as alcohol consumption, smoking, vaping, harassment, panhandling, and discrimination. Employees have been briefed on enforcing these rules and will request individuals who do not comply to leave, resorting to law enforcement if necessary. Additionally, free water will now be exclusively available to customers and those accompanying them, further emphasizing the focus on serving paying guests.

This shift comes after years of open-door policies that led to complaints about unruly behavior and long waits for restroom access. The company closed 16 stores in 2022 due to safety concerns, highlighting the urgency of creating safer and more pleasant environments. CEO Brian Niccol, formerly of Chipotle, has been working diligently to reverse declining sales trends since joining Starbucks last August. He remains committed to driving growth and enhancing the Starbucks experience while staying true to the company's mission and values. By setting clear expectations for behavior and space usage, Starbucks aims to create a better environment for everyone, ensuring all customers feel welcome and comfortable.