Social Engagement and Global Reach
The 2024 Billboard Music Awards witnessed a significant surge in social engagements throughout the campaign, with a 54% year-on-year increase. On Instagram, the top-performing video on demand clips included Stray Kids' "Chk Chk Boom" and "JJAM" with an impressive 30 million views, Fuerza Regida's "Pero No Te Enamores" and "NEL" with 10.6 million views, and Linkin Park's "The Emptiness Machine" with 5 million views. This highlights how pop music has transcended boundaries and become a global enterprise. Artists from different parts of the world, such as Brazil, London, Australia, South Korea, and the US, took the stage to deliver original and curated performances exclusive to the BBMAs.This global approach not only showcases the diversity of music but also connects audiences worldwide. It demonstrates the power of music to bring people together and create a shared cultural experience.
The fact that two of the top-performing VOD clips were by a K-pop group and a regional Mexican band emphasizes the widespread appeal of different music genres and the importance of a global stage.
Streaming Success and Artist Wins
According to data from Luminate, the songs performed on the 2024 BBMAs saw an increase in total on-demand streams on the day following the awards compared to the day of the show. For example, Coldplay's "All My Love" saw a 45% increase, Jelly Roll's "I Am Not Okay" had a 28% rise, and Tyla's "Shake Ah" (with Optimist and Ez) increased by 19% and "Push 2 Start" by 11%.This indicates the lasting impact of the awards on music consumption and the ability of artists to drive streaming numbers with their performances.
At the 2024 Billboard Music Awards, Taylor Swift emerged as the top winner, taking home 10 prizes, including a record fifth win for Top Artist. Her 10 trophies make her the most decorated BBMAs winner of all time with 49 wins. Zach Bryan also had a successful night, winning five awards, reflecting his genre-bridging appeal. Morgan Wallen won four awards, bringing his career total to 19, just one shy of Garth Brooks' record as the country artist with the most wins. Shaboozey, Bad Bunny, Drake, and the Christian music group Elevation Worship each won three awards. Benson Boone, CeCe Winans, Chandler Moore, Charli XCX, Fuerza Regida, Jung Kook, Kacey Musgraves, Linkin Park, SZA, Teddy Swims, Tommy Richman, and Tyla each won two awards.
Production and Ownership
The 2024 Billboard Music Awards are produced by Dick Clark Productions, which is owned by Penske Media Corporation. PMC is also the parent company of Billboard. This ensures a seamless production and a strong brand presence throughout the event.The partnership between Dick Clark Productions and Penske Media Corporation brings together expertise in entertainment production and media management, resulting in a high-quality awards show.
The production values and global reach of the BBMAs are a testament to the combined efforts of these two entities in the music industry.