Since the global pandemic in 2020, HGTV has experienced a notable drop in its audience figures. This decline has placed several of its long-running programs under scrutiny for potential cancellation. According to entertainment news outlet Collider, some shows have failed to attract over a million viewers and connect with younger audiences. Despite this, series like FIXER TO FABULOUS and HOME TOWN TAKEOVER continue to resonate well with their target demographic. However, two flagship shows—HOUSE HUNTERS and MARRIED TO REAL ESTATE—are facing significant challenges. These programs have struggled to maintain interest among the coveted 18-49 age group, which is vital for television ratings. The lack of evolution in format compared to competitors may be contributing to their declining popularity.
In early 2025, HGTV’s HOUSE HUNTERS has been unable to consistently draw more than half a million viewers each week. Additionally, it hasn't managed to surpass a rating of 0.12 within the critical 18-49 demographic. Similarly, MARRIED TO REAL ESTATE's viewership has plummeted from an average of 750,000 per episode in Season 3 to just over 200,000 since the start of Season 4 in March. The show's hosts, Egypt Sherrod and Mike Jackson, have attempted to engage younger audiences via social media platforms such as Instagram, but these efforts haven’t significantly boosted ratings.
One major reason behind the faltering appeal of these shows lies in their inability to adapt to modern viewing habits. In today’s fast-paced world dominated by social media, audiences prefer content that delivers instant gratification. Programs like HOUSE HUNTERS and MARRIED TO REAL ESTATE demand longer attention spans, which younger viewers increasingly lack due to frequent smartphone use. Furthermore, while other HGTV shows like FIXER TO FABULOUS incorporate fresh elements to captivate younger demographics, these two series remain rooted in traditional formats.
The challenge now rests on finding innovative ways to reinvigorate these shows before they risk being discontinued. Without substantial changes to attract broader audiences, both HOUSE HUNTERS and MARRIED TO REAL ESTATE face uncertain futures on HGTV's lineup. The network must either revamp these series or risk losing them entirely amidst shifting viewer preferences.
As television consumption patterns evolve rapidly, HGTV faces pressure to reinvent its programming strategy. For HOUSE HUNTERS and MARRIED TO REAL ESTATE, embracing newer storytelling techniques and leveraging digital engagement could prove crucial. If they fail to do so, the network might decide to part ways with these once-popular shows, signaling a new era for home renovation and real estate television.