Revolutionizing Eco-Friendly Broadcasting: How SVT's "The Great Moose Migration" is Paving the Way for Sustainable TV Production

In a groundbreaking move, Sveriges Television (SVT) has partnered with Ateliere Live to revolutionize the production of its popular TV show, "The Great Moose Migration." By leveraging cutting-edge technology and a commitment to sustainability, SVT has achieved record-breaking environmental goals while significantly reducing production costs. This innovative approach not only upholds the show's captivating viewing experience but also sets a new standard for eco-friendly broadcasting.

Redefining the Future of Live TV Production

Embracing Remote Production and Proxy Workflows

The production of "The Great Moose Migration" has traditionally been a logistical challenge, requiring the deployment of substantial equipment in the wilderness and a dedicated on-site crew to brave the elements. However, with the implementation of Ateliere Live's REMI technology and proxy workflow, SVT has revolutionized its production process. By utilizing internet-based transport, the broadcaster has eliminated the need for a physical on-site presence, reducing costs and minimizing the environmental impact."Producing The Great Moose Migration is a logistical challenge requiring the deployment of substantial equipment in the woods, and a team of 5-6 staff to brave the elements for the entire production," explains Dennis Buhr, Head of Production Development at SVT. "This year, SVT leveraged Ateliere Live to revolutionize our production process. By utilizing internet-based transport, we eliminated the need for on-site staff, thereby reducing costs and minimizing our environmental impact."

Harnessing the Power of NVIDIA GPUs

Ateliere Live's innovative design, which leverages NVIDIA RTX 4000 Ada Generation GPUs, has been a game-changer for SVT's production efforts. By processing video within the GPU from reception to distribution, the solution eliminates the need for repeated encoding and decoding, resulting in a streamlined production pipeline. This GPU-based approach has led to significant reductions in carbon footprint, with initial estimates indicating at least a 70% decrease compared to traditional broadcast technology."Ateliere Live's innovative GPU processing and remote proxy capabilities were able to substantially reduce costs by eliminating unnecessary processes, achieving a far more sustainable production than traditional solutions," says Andy Hooper, SVP Live Products of Ateliere.

Integrating with NVIDIA Holoscan for Media

To further enhance the sustainability and efficiency of its production workflows, SVT has also deployed Ateliere's GPU-based solution on NVIDIA Holoscan for Media, an AI-enabled, software-defined platform for live media. This integration will result in even more eco-friendly and efficient processes, as Ateliere's solution leverages the advanced capabilities of NVIDIA's platform."Developers around the world need to create innovative accelerated solutions that can keep up with the latest demands of the broadcast industry," says Guillaume Polaillon, Product Line Manager for Live Media Solutions at NVIDIA. "Porting Ateliere's GPU-based solution on NVIDIA Holoscan for Media will result in more sustainable and efficient workflows for media companies needing to address hybrid productions."

Achieving Sustainability Goals and Cost Savings

The implementation of Ateliere Live's technology has enabled SVT to achieve remarkable sustainability goals while significantly reducing production costs. By eliminating the need for a large on-site crew and minimizing the physical footprint, the broadcaster has cut costs by more than 50% per hour of live TV produced."It is great to be a part of this unique production effort where the goal is to minimize the environmental footprint to protect the very nature being showcased and enjoyed by viewers," says Andy Hooper. "We are thrilled that Ateliere Live's innovative solutions were able to substantially reduce costs and achieve a far more sustainable production than traditional methods."

Preserving the Natural Habitat

The Great Moose Migration has captivated audiences since its debut in 2019, offering a serene, slow-TV format that provides a counterbalance to the fast-paced world of reality shows and action films. By reducing the environmental impact of the production, SVT is ensuring the long-term viability of the show and preserving the natural habitats it celebrates.The use of solar-powered equipment and advanced compression technology has enabled the production team to capture high-quality footage from remote locations without disturbing the wildlife. This eco-friendly approach not only upholds the quality viewing experience but also safeguards the natural wonders that are the heart of the show.

Driving Digital Transformation and Sustainability

SVT's commitment to sustainability extends beyond "The Great Moose Migration." The broadcaster's digital transformation initiative, Project Neo, aims to convert the organization into a modern digital media company. This includes the use of standard IT hardware for production, significantly cutting costs and environmental impact.Ateliere Live and NVIDIA GPUs are integral to this transformation, offering a flexible, efficient, and eco-friendly approach to live TV production. By embracing these innovative technologies, SVT is paving the way for a more sustainable future in the broadcasting industry, setting an example for others to follow.As the world becomes increasingly conscious of the need for environmental stewardship, SVT's groundbreaking partnership with Ateliere Live and NVIDIA serves as a shining example of how technology can be leveraged to create a more sustainable and cost-effective future for live television production.