The Television Publicity Executive Committee (TPEC) has taken a significant step in the world of television publicity with the launch of its highly anticipated Third Annual TPEC AWARDS. This prestigious competition stands as a testament to the excellence achieved in television publicity campaigns. The submissions for this remarkable event will open on December 16, 2024, marking the beginning of a journey to recognize and celebrate outstanding work.

Expanding Horizons with New Categories

This year's awards bring an exciting expansion as five new categories are added. The Outstanding Campaigns for New and Returning Genre Series, Documentary Movie or Limited Series, and Live or Taped Variety Shows are now part of the lineup. The Press Impact Award, a new addition, will honor a journalist whose work has had a profound influence on the television industry narrative. Alongside the returning favorites like Campaign of the Year, PR Rising Star, and The Ben Halpern Lifetime Achievement Award for Program Publicity, these new categories showcase the evolving nature of storytelling in the television industry and the extraordinary talent of TPEC members.

Animated Series (Adult & Children)

In the realm of animated series, both for adults and children, there is a wealth of creativity on display. These shows captivate audiences with their unique storylines and vibrant visuals. The campaigns behind these animated series play a crucial role in bringing them to the forefront. They highlight the efforts of the publicity teams in generating buzz and attracting viewers. For example, campaigns for popular adult animated series often focus on the show's unique humor and social commentary, while those for children's animated series emphasize the educational value and entertainment factor. These campaigns not only promote the shows but also contribute to the growth and development of the animated genre.

Children’s Series

Children's series hold a special place in the hearts of viewers of all ages. The campaigns for these shows are designed to engage young audiences and their parents alike. They use various marketing strategies to make the shows appealing and memorable. From colorful promotional materials to interactive online campaigns, the publicity efforts for children's series are focused on creating a positive experience for the viewers. These campaigns help to introduce new children's series to a wider audience and build a loyal fan base. For instance, a campaign for a new children's series might include storytime events at local libraries or online contests for kids to create their own artwork inspired by the show.

Documentary Movie/Limited Series (NEW)

The addition of the Documentary Movie/Limited Series category is a significant development. These types of productions often tackle important social and cultural issues, and the publicity campaigns for them need to convey the significance and impact of the stories. The campaigns highlight the documentary's unique perspective and the efforts of the filmmakers in bringing these stories to life. They also engage viewers by providing behind-the-scenes glimpses and interviews with the cast and crew. For example, a campaign for a documentary movie about climate change might include interviews with scientists and activists, as well as footage from the documentary itself, to create a sense of urgency and inspire action.

Game Show (Primetime/Daytime)

Game shows have always been a popular form of entertainment, and the publicity campaigns for primetime and daytime game shows play a vital role in attracting viewers. These campaigns focus on the excitement and fun of the games, as well as the personalities of the hosts and contestants. They use various marketing channels, such as television commercials, social media, and online promotions, to generate buzz and build anticipation. For instance, a campaign for a new primetime game show might include teaser trailers that showcase the most exciting moments of the game, along with interviews with the hosts and contestants to give viewers a taste of the on-air experience.

Limited or Anthology Series

Limited or anthology series offer a unique storytelling format that keeps viewers on the edge of their seats. The publicity campaigns for these series need to convey the sense of mystery and intrigue surrounding each episode. They highlight the creative vision of the showrunners and the talent of the cast and crew. Campaigns might include sneak peeks at upcoming episodes, behind-the-scenes footage, and interviews with the cast to build excitement and anticipation. For example, a campaign for a limited anthology series might focus on the different themes and settings of each episode, enticing viewers to tune in and discover the next installment.

Live or Taped Variety Show/Special (NEW)

The introduction of the Live or Taped Variety Show/Special category brings a new dimension to the TPEC AWARDS. These shows offer a diverse range of entertainment, from music performances to comedy skits and celebrity interviews. The publicity campaigns for these shows need to capture the energy and excitement of the live or taped performances. They use various marketing strategies to promote the guest appearances and unique aspects of each show. For instance, a campaign for a live variety show might include live streaming previews of the show, behind-the-scenes footage of the rehearsal process, and interviews with the performers to generate buzz and build anticipation among viewers.

New Comedy

The world of comedy is constantly evolving, and the new comedy category in the TPEC AWARDS showcases the latest and most innovative comedic talent. The publicity campaigns for these shows focus on the humor and wit of the performances, as well as the unique comedic styles of the cast. They use social media, online videos, and other digital platforms to reach a wider audience and generate buzz. For example, a campaign for a new comedy series might include short clips of the funniest moments from the show, along with behind-the-scenes footage of the cast filming and rehearsing.

New Drama

New drama series have the power to captivate audiences with their intense storylines and compelling characters. The publicity campaigns for these shows focus on the emotional depth and drama of the performances. They use various marketing channels to build anticipation and create a sense of urgency among viewers. For instance, a campaign for a new drama series might include teaser trailers that highlight the most dramatic moments of the show, along with interviews with the cast and crew to give viewers a glimpse into the world of the series.

New Genre Series (NEW)

The addition of the New Genre Series category allows for the recognition of innovative and unique shows that push the boundaries of traditional television genres. The publicity campaigns for these series need to convey the distinctiveness and creativity of the shows. They use marketing strategies that highlight the show's unique concept and the talent behind it. For example, a campaign for a new genre series might include concept art and storyboards to give viewers a visual preview of the show, along with interviews with the creators to explain the inspiration behind the series.

New Unscripted Series

New unscripted series offer a behind-the-scenes look at real-life situations and human stories. The publicity campaigns for these shows focus on the authenticity and emotional impact of the stories. They use various marketing channels to connect with viewers on a personal level and generate empathy. For instance, a campaign for a new unscripted series might include personal stories from the participants, along with behind-the-scenes footage of the production process to give viewers a sense of the show's authenticity.

Returning Comedy

Returning comedy series bring back the familiar faces and humor that audiences love. The publicity campaigns for these shows focus on the nostalgia and continuity of the series. They use marketing strategies that remind viewers of the show's past successes and build anticipation for the upcoming season. For example, a campaign for a returning comedy series might include clips from previous seasons, along with interviews with the cast and crew to discuss the evolution of the show.

Returning Drama

Returning drama series continue to captivate audiences with their intense storylines and character development. The publicity campaigns for these shows focus on the emotional journey of the characters and the anticipation of what's to come. They use various marketing channels to generate excitement and build a loyal fan base. For instance, a campaign for a returning drama series might include teaser trailers that highlight the most dramatic moments of the upcoming season, along with interviews with the cast to discuss the storylines and character arcs.

Returning Genre Series (NEW)

The returning genre series category in the TPEC AWARDS recognizes the continued success of genre shows in the television landscape. The publicity campaigns for these series need to capture the essence and excitement of the genre. They use marketing strategies that highlight the unique elements of the series and the talent behind it. For example, a campaign for a returning genre series might include concept art and special effects footage to give viewers a visual preview of the show, along with interviews with the creators to discuss the evolution of the genre.

Returning Unscripted Series

Returning unscripted series offer a chance for viewers to catch up with their favorite real-life stories and personalities. The publicity campaigns for these shows focus on the continuity and emotional connection with the viewers. They use various marketing channels to keep the audience engaged and excited about the upcoming seasons. For instance, a campaign for a returning unscripted series might include updates on the participants' lives, along with behind-the-scenes footage of the production process to give viewers a sense of the show's ongoing journey.

Talk Show (Late Night/Daytime/Syndicated)

Talk shows have been a staple of television for decades, and the publicity campaigns for late night, daytime, and syndicated talk shows need to capture the energy and personality of the hosts. They use various marketing strategies to promote the guests and topics of the shows, as well as the unique atmosphere of each talk show. For example, a campaign for a late night talk show might include clips of the host's monologue and interviews with the guests, while a campaign for a daytime talk show might focus on the show's community involvement and social issues.

Television Movie

Television movies offer a unique opportunity for storytelling and entertainment. The publicity campaigns for these movies need to convey the story's emotional impact and the talent of the cast and crew. They use various marketing channels to generate interest and build anticipation among viewers. For instance, a campaign for a television movie might include trailers that highlight the movie's key moments and themes, along with interviews with the cast and crew to give viewers a sense of the production value.