In a significant move, the Texas Rangers have unveiled plans to create a subsidiary that will oversee the Rangers Sports Network (RSN), aimed at broadcasting games through various platforms starting from the 2025 season. This initiative follows an earlier collaboration with the Dallas Stars’ Victory app, offering fans direct streaming options. The new entity, named Rangers Sports Media & Entertainment Company, will be responsible for managing RSN and its REV Entertainment division. Key personnel changes include Neil Leibman transitioning to oversee the new media operations while Jim Cochrane takes over business operations within the Rangers organization. The primary objective is to provide fans with greater access to game broadcasts through multiple channels.

A New Era in Broadcasting for the Texas Rangers

In the heart of Texas, amidst the vibrant baseball culture, the Rangers have embarked on a transformative journey to enhance fan experience. Two weeks ago, the team forged a partnership with the Dallas Stars' Victory app, ensuring Rangers enthusiasts can stream games directly via Victory+. Now, they are taking another monumental step by establishing the Rangers Sports Media & Entertainment Company. This new entity will manage the Rangers Sports Network (RSN) and its entertainment arm, REV Entertainment.

The decision was driven by the desire to give fans more control over how they watch their beloved team. According to Ray Davis, the majority owner of the Rangers, the goal was to provide fans with more viewing options. Neil Leibman, previously serving as president of business operations and chief operating officer, will now focus on overseeing RSN and REV Entertainment. Meanwhile, long-time front office member Jim Cochrane will assume Leibman's previous role within the organization.

The Rangers did not disclose specific partnerships for linear or cable distribution but emphasized that RSN will handle game production and distribution across select broadcast television, cable, satellite, and digital streaming platforms. This strategic shift comes after two years of uncertainty following the bankruptcy of Diamond Sports Group, which previously held the Rangers' broadcast rights. The Rangers regained these rights last year as part of a settlement, addressing issues related to market access and securing better deals for fans.

Prior to the bankruptcy, the Rangers enjoyed one of the most lucrative television rights agreements in baseball, receiving over $100 million annually. However, since DSG’s financial troubles began, the Rangers have faced challenges in signing high-profile players due to withheld rights fees. The creation of RSN signifies a fresh start, promising improved access and potentially higher revenue streams to support player salaries.

From a journalist's perspective, this development marks a pivotal moment for the Rangers and their fans. By taking control of their broadcast operations, the team is not only enhancing fan engagement but also positioning itself for future growth. This move could set a precedent for other sports teams seeking to optimize their media strategies and strengthen their connection with supporters.