Darrel Lieze-Adams shared how Hurricane Milton was projected to cause significant damage along Florida's Gulf Coast and in cities from Fort Myers to Daytona Beach. Two years after Hurricane Ian and seven years after Hurricane Irma, a leader of two Hearst Television stations in the storm's path detailed the news flow while ensuring staff safety. We are delighted to present excerpts from this story to our readers. The full article is available in our print and digital publication, distributed on November 11 to all subscribers and Forecast 2025 attendees.

Key Insights from the Story

Hurricane Projections and Impact

Hurricane Milton was expected to have a severe impact, stretching across a vast area. This posed significant challenges for the local communities and the media. The potential for widespread destruction and disruption was a major concern.

Leaders of the Hearst Television stations were faced with the difficult task of keeping the public informed while also ensuring the safety of their staff. This required careful planning and coordination.

News Flow during the Storm

During the hurricane, the news flow was crucial. The media had to provide timely and accurate information to help people prepare and stay safe. This involved close monitoring of the storm's progress and communicating with emergency services and local authorities.

The Hearst Television stations played a vital role in keeping the public informed. They used various platforms to deliver news and updates, ensuring that people had access to the information they needed.

Ensuring Staff Safety

The safety of staff was a top priority during the hurricane. The media organizations implemented strict safety protocols and procedures to protect their employees. This included providing emergency supplies, ensuring proper shelter, and coordinating with emergency services.

The efforts made to ensure staff safety demonstrated the commitment of the media to their employees and the community. It also helped to maintain the continuity of news coverage during the crisis.