Actor Tom Holland, best known for his role as Spider-Man, has ventured into the world of non-alcoholic beverages. After abstaining from alcohol in January 2022, Holland launched his brand Bero in October 2023. The drinks will soon be available at Target stores nationwide, alongside other health-focused celebrity brands. Holland emphasized the need for a premium non-alcoholic option that could make people feel included and comfortable. His journey to sobriety inspired him to create something he genuinely enjoyed drinking, which led to the development of three unique Bero beverages.
Bridging the Gap with Bero
Holland’s venture into non-alcoholic drinks was driven by personal experience. Realizing the lack of quality options in this space, he aimed to create a brand that stood out while helping individuals feel part of social gatherings. Bero was crafted to provide an enjoyable alternative for those choosing not to drink alcohol. The actor worked tirelessly with beverage expert John Herman to develop a product line that met his high standards. This effort resulted in three distinct flavors, each designed to cater to various tastes.
The inception of Bero stemmed from Holland’s own challenges during his first year of sobriety. He found navigating social settings without alcohol particularly difficult and envisioned a solution that would ease this transition. By collaborating closely with Herman, they introduced Kingston Golden Pils, Edge Hill Hazy IPA, and Noon Wheat. Holland expressed excitement about bringing these products to Target, highlighting the importance of creating something he personally wanted to consume. “When I got sober, I started exploring non-alcoholic beers and realized there was room for innovation,” he shared. “Had I had Bero then, it would have made things easier.”
A Celebrity-backed Brand on the Rise
Joining forces with Target, Holland’s Bero is part of a wave of health-conscious celebrity-endorsed products hitting shelves. Alongside Bero, Kourtney Kardashian’s wellness gummies, Blake Lively’s haircare line, and Dwayne Johnson’s men’s care collection are also making their debut. This collaboration underscores the growing trend of celebrities leveraging their influence to promote healthier lifestyle choices. Holland’s engagement to actress Zendaya further adds to the buzz surrounding Bero’s launch.
The development process involved rigorous testing and feedback. Interestingly, Holland’s fiancée, Zendaya, played a unique role despite her aversion to beer. Her positive reaction to early samples provided valuable insights into crafting a universally appealing product. The couple’s relationship has been a topic of public interest since they were cast together in Spider-Man: Homecoming in 2016. Their engagement, confirmed recently, has only intensified the spotlight on both their personal and professional endeavors. As Bero hits Target, fans can now enjoy Holland’s innovative contribution to the non-alcoholic beverage market, reflecting his commitment to inclusivity and quality.