In a remarkable career trajectory, a seasoned marketing executive has taken on a pivotal role that promises to redefine the landscape of media and advertising. This dynamic leader, with a proven track record of success, has been entrusted with the task of steering the future of a prominent media conglomerate and its diverse portfolio of broadcast television stations and digital advertising platforms.

Pioneering a New Era in Media and Advertising

Transforming Angi Inc. Through Rebranding

The former Chief Marketing Officer of Angi Inc., a leading home services platform, has left an indelible mark on the company's evolution. Tasked with overseeing the rebrand of what was once known as Angie's List, this marketing visionary spearheaded a strategic shift that positioned the company for continued growth and success. By leveraging her deep understanding of consumer behavior and market trends, she crafted a new brand identity that resonated with a wider audience, solidifying Angi Inc.'s position as a trusted authority in the home services industry.

Ascending to the Role of Chief Experience Officer

Now, this trailblazing executive has been tapped to serve in the role of VP and "Chief Experience Officer" for the owner of Premion, a leading connected TV (CTV) and over-the-top (OTT) advertising platform, as well as a collection of broadcast TV stations, including the flagship CBS affiliate WUSA9. In this pivotal position, she will be responsible for shaping the overall customer experience across the company's diverse portfolio, ensuring seamless integration and a cohesive brand identity.

Leveraging Expertise to Drive Innovation

With a wealth of experience in the marketing and advertising industry, this executive brings a unique perspective to her new role. Her deep understanding of consumer preferences, coupled with a keen eye for emerging trends, positions her as a valuable asset in navigating the rapidly evolving media landscape. By leveraging her expertise, she will be tasked with spearheading innovative strategies that enhance the customer experience, optimize digital advertising solutions, and position the company as a trailblazer in the industry.

Fostering Collaboration and Synergy

In her new role, the Chief Experience Officer will be responsible for fostering collaboration and synergy across the company's various business units. By aligning the customer experience across the broadcast TV stations, the CTV and OTT advertising platform, and other related services, she will ensure a seamless and cohesive brand identity that resonates with audiences and advertisers alike.

Driving Growth and Transformation

As the Chief Experience Officer, this executive will play a pivotal role in driving the company's growth and transformation. Through strategic initiatives, data-driven insights, and a deep understanding of the evolving media landscape, she will be tasked with identifying new opportunities, optimizing existing operations, and positioning the company as a leader in the industry.

Shaping the Future of Media and Advertising

The appointment of this seasoned marketing executive to the role of Chief Experience Officer represents a significant shift in the media and advertising industry. Her proven track record of success, coupled with her visionary approach, positions her as a driving force in shaping the future of the industry. As she takes on this new challenge, the industry eagerly awaits the transformative impact she will have on the company and the broader media landscape.