Trailblazing Talent: Jennifer Hancox's Ascent to Creative Services Leadership at WNBC

Jennifer Hancox, a seasoned broadcast journalist with over 16 years of experience at WCBS-2, has been entrusted with a new and exciting challenge. The New York Tri-State area's media landscape is about to witness a dynamic shift as Hancox takes on the role of Director of Creative Services at the prestigious WNBC-4, a property of the NBC Owned Stations.

Elevating the Creative Vision at WNBC

Navigating the Evolving Media Landscape

Hancox's appointment comes at a pivotal time, as the industry navigates the ever-changing landscape of multi-platform content delivery. Her proven track record of creating and leading successful promotional campaigns in the nation's largest and most prestigious media market, the Big Apple, has made her a natural choice to spearhead the creative vision at WNBC.With a keen understanding of the industry's evolution, Hancox has demonstrated the ability to adapt and thrive in the face of technological advancements. Her "very human touch" in managing these changes has earned her the respect and admiration of her peers, as evidenced by the glowing endorsement from Gina Oliva-Pinto, Vice President of Creative Services and Marketing for WNBC and WNJU.

Fostering Collaboration and Innovation

In her new role, Hancox will oversee the day-to-day functions and creative execution of the WNBC Creative Services team, working closely with the co-owned Telemundo-aligned WNJU-47 and collaborating with the broader NBCUniversal Local, NBC network, and NBC syndicators. This cross-platform collaboration will undoubtedly unlock new opportunities for innovation and ensure a cohesive creative vision across the network.Hancox's leadership will be instrumental in driving the creative direction of WNBC, a station that has long been regarded as one of the most iconic brands in the television industry. Her ability to navigate the complexities of the modern media landscape, coupled with her proven track record of success, positions her as the ideal candidate to elevate the station's creative output and solidify its position as a trusted platform for millions of viewers.

Embracing the WNBC Legacy

In her own words, Hancox expressed her excitement and honor at joining the WNBC Creative Services team, acknowledging the station's rich history and reputation as a trusted source of breaking news, accurate weather forecasts, and local community information. This deep appreciation for WNBC's legacy, combined with Hancox's innovative mindset and collaborative approach, suggests a promising future for the station's creative endeavors.As Hancox embarks on this new chapter, her appointment serves as a testament to her exceptional talent and leadership skills. The New York Tri-State area's broadcast journalism community can expect to witness the transformative impact of Hancox's creative vision and strategic guidance as she takes the helm of the WNBC Creative Services department.