Advancing the Future of TV Advertising with Unmatched Expertise
Steuer’s appointment signals a significant shift in Simulmedia’s approach to advertising solutions. As part of the executive leadership team, he will report directly to CEO Dave Morgan and spearhead the company’s scientific initiatives. This strategic role involves setting long-term goals and embedding science-driven best practices across all facets of Simulmedia’s offerings, including its flagship products TV+, Skybeam, and PlayerWON.
A Legacy of Innovation in Media Measurement
Jonathan Steuer brings a wealth of experience from his previous roles, where he consistently pushed boundaries in media measurement and data-driven strategies. At Omnicom Media Group, he led the development of advanced TV measurement methodologies, delivering groundbreaking video investment strategies for global advertisers. His tenure at VideoAmp further solidified his reputation as a thought leader, where he championed the adoption of alternative media currency solutions and cross-platform audience measurement standards.
Earlier in his career, Steuer served as Chief Research Officer at TiVo, pioneering innovative approaches to measuring time-shifted viewing and audience engagement. These contributions have not only shaped industry standards but also enhanced the overall TV experience for viewers and advertisers alike.
Driving Excellence and Innovation at Simulmedia
Steuer’s vision for Simulmedia extends beyond technical advancements. He aims to foster a culture of innovation and excellence within the Data Science team, mentoring and inspiring the next generation of leaders. By representing Simulmedia at key industry events and trade bodies, Steuer will bolster the company’s position as a thought leader in advertising technology.
Collaboration is at the heart of Steuer’s strategy. Working closely with the CEO and Chief Product and Technology Officer, he will drive the company’s intellectual property strategy, ensuring that Simulmedia remains at the forefront of scientific inventions and technological breakthroughs in the advertising sector.
Enhancing Transparency and Efficiency in TV Advertising
The integration of science-driven practices into Simulmedia’s operations promises to enhance transparency and efficiency in TV advertising. Steuer’s expertise in rethinking campaign measurement and optimization across platforms will empower advertisers to make more informed decisions, ultimately leading to better outcomes and higher returns on investment.
Throughout his career, Steuer has been committed to advancing how we measure and understand audiences. Joining Simulmedia offers him a unique opportunity to continue this work, pushing the boundaries of what’s possible in cross-channel advertising and shaping the future of the industry.
Solidifying Simulmedia’s Leadership in Advertising Technology
With Steuer at the helm, Simulmedia is set to become a driving force in the evolution of TV and CTV advertising. His ability to rethink traditional methods and introduce innovative solutions will not only benefit the company but also the broader advertising ecosystem. As a result, Simulmedia is well-positioned to lead the charge in transforming the way TV advertising is measured, optimized, and delivered.
Steuer’s dedication to enhancing the TV experience and making TV advertising more efficient and effective aligns perfectly with Simulmedia’s mission. Under his guidance, the company is poised to achieve new heights and set new standards in the advertising technology space.