Simone Schinkel, the visionary leader of Music Victoria, has announced her departure from the organization at the end of the year, capping off nearly four transformative years that have left an indelible mark on the Victorian music scene. Schinkel's tenure has been marked by a relentless pursuit of progress, driving initiatives and securing substantial government funding to support the industry's resilience and growth.

Empowering Victoria's Music Community Through Unwavering Dedication

Navigating the Pandemic's Challenges with Steadfast Leadership

Schinkel's tenure as CEO of Music Victoria began during the tumultuous early days of the COVID-19 pandemic, a period that tested the resilience of the music industry. Undaunted by the challenges, Schinkel spearheaded a range of initiatives and programs aimed at supporting Victoria's music community. From launching a dedicated help desk and expanding industry resources to championing the Music Victoria Awards, her unwavering commitment to the sector's well-being has been a driving force.

Securing Unprecedented Funding and Advocacy Victories

Under Schinkel's leadership, Music Victoria has secured over $88 million in direct government funding for the sector, a testament to her tireless advocacy efforts. Her white paper, "Priorities for the Victorian Music Industry," played a pivotal role in prompting government action on crucial issues, including the long-standing freeze on new late-night liquor licenses. This landmark achievement has paved the way for a more sustainable and equitable future for the Victorian music industry.

Fostering Inclusivity and Celebrating Diversity

Schinkel's collaborative leadership style has earned her praise from industry luminaries. Her commitment to diversity and inclusion is evident in the new Music Victoria Award categories introduced during her tenure, which celebrate the breadth of talent within the Victorian music scene. From Best Pop and Best DJ to awards recognizing disabled artists and diaspora talent, Schinkel's vision has amplified the voices of underrepresented communities.

Driving Groundbreaking Industry Insights

Schinkel's tenure has also been marked by a focus on data-driven decision-making. In 2023, Music Victoria conducted the first statewide Victorian Live Music Census, providing invaluable insights into the industry's post-pandemic landscape. With a follow-up census scheduled for later this year, Schinkel's legacy will continue to shape the future of the Victorian music industry.

Cultivating a Collaborative and Inclusive Culture

Schinkel's collaborative leadership style has been instrumental in transforming the operations and culture of Music Victoria. Under her direction, the organization has expanded its advocacy efforts, refined its internal processes, and fostered an inclusive environment that empowers its dedicated staff and board members, both past and present.

Leaving a Lasting Impact on Victoria's Music Ecosystem

As Simone Schinkel prepares to step down from her role at Music Victoria, her impact on the industry is undeniable. Her unwavering commitment to supporting and championing the Victorian music scene has left an indelible mark, paving the way for a more resilient, diverse, and equitable future. The industry's collective gratitude and admiration for Schinkel's leadership are a testament to the transformative change she has spearheaded during her tenure.