In a significant shift for the local entertainment scene, Celebrity Attractions, the company responsible for bringing world-renowned Broadway shows to Tulsa, has been acquired by a London-based theater group. For decades, this local enterprise has delighted audiences with performances such as Wicked and The Lion King. Despite the change in ownership, the commitment to enriching the community remains unwavering. As of December 2024, Celebrity Attractions will operate under the Ambassador Theater Group (ATG), marking a new chapter in its history.

New Era Begins for Tulsa's Performing Arts Scene

In the heart of Oklahoma, the Tulsa Performing Arts Center has long been a beacon for theater enthusiasts, thanks to the efforts of Celebrity Attractions. Founded in 1983 by Larry Payton, the company has faced numerous challenges, including the unexpected loss of its founder in 2013. Since then, his family has diligently maintained the business. Now, transitioning into international hands, Celebrity Attractions joins forces with ATG, promising enhanced resources and support.

Kristin Dotson, CEO of Celebrity Attractions, expressed excitement about this transition. With over three decades of experience, she believes that this move will provide the company with much-needed strength and stability in an industry that has undergone considerable changes, especially post-pandemic. Mark Frie, CEO of the Tulsa Performing Arts Center, echoed similar sentiments, emphasizing that this partnership will elevate Tulsa's status in the national touring circuit.

The Payton family, while instrumental in the company's success, chose not to comment on the sale. However, they have ensured that the legacy of their beloved business will endure under the new management.

With ATG's backing, both organizations are optimistic about the future of Broadway in Tulsa. They pledge to maintain the high standards of customer experience that have made Celebrity Attractions a household name in the city.

This acquisition heralds a promising era for Tulsa's performing arts community. It underscores the resilience and adaptability of local businesses in the face of global changes. As the curtains rise on this new chapter, one thing remains clear: the passion for live theater in Tulsa is stronger than ever.