The beloved candy brand, Twix, is taking its signature concept of duality to new heights by collaborating with the dynamic duo, Ying Yang Twins, for an exhilarating promotion during Super Bowl Sunday. Fans will have the unique opportunity to engage in a digital challenge called the "Second Screen Stare Down" and vie for an extraordinary prize of two solid gold bars. This innovative campaign not only highlights the theme of 'two being better than one' but also brings an interactive twist to the viewing experience.

Embracing the Power of Two with Ying Yang Twins

In this collaboration, the Ying Yang Twins—Kaine and D-Roc—are set to amplify the excitement surrounding the event. The partnership underscores the importance of pairs, aligning perfectly with Twix's long-standing tradition. Through their involvement, the twins aim to create an unforgettable moment for fans participating in the contest.

For Kaine and D-Roc, joining forces with Twix represents more than just a promotional tie-up; it symbolizes unity and double the fun. “We live by the principle that two is always better,” Kaine remarked, emphasizing how the Ying Yang Twins embody this philosophy daily. They bring a playful yet authentic energy to the campaign, making it relatable and engaging for audiences. Additionally, the twins add a touch of humor, as seen in D-Roc’s lighthearted comment about being the 'better Twix,' which adds a layer of entertainment to the promotion.

Introducing the Second Screen Stare Down Challenge

This year’s Super Bowl offers fans a thrilling way to interact beyond watching the game. Twix has introduced the "Second Screen Stare Down," an online competition designed to captivate viewers while they enjoy the match. Participants can accumulate entries by maintaining their gaze on the screen during commercial breaks, adding an element of skill and persistence to the contest.

To participate in this captivating challenge, fans need to visit the designated website and click “Play Now.” Once engaged, users must hold their focus on the screen without looking away for more than five seconds at a time. For every second spent staring, participants earn one entry into the draw. If attention wavers, entries are paused but saved, allowing contestants to rejoin and continue accumulating entries. Entries multiply with each ad break, enhancing the chances of winning. After the final whistle, one lucky participant will be randomly selected to receive the dazzling prize of two solid gold bars. This inventive approach ensures that even casual viewers can partake in the excitement, making the Super Bowl experience all the more memorable.