AI-powered music promotion has been making significant waves in the industry, and Unhurd is at the forefront. The acquisition of IndieKnow by Unhurd marks a significant milestone in the world of music promotion.

Unhurd's Strategic Move to Empower Artists

Introduction to Unhurd

Unhurd, led by founder and CEO Alex Brees, is an AI-powered music promotion platform that has been making waves in the industry. With its innovative approach and cutting-edge technology, Unhurd has been helping artists cut through the noise and reach a wider audience.The company's latest expansion initiative follows a successful seven-figure seed round in Q1 2023 and multimillion-dollar raises for several music promotion startups. This past February, SongTools scored $3 million in funding before rolling out its SongFly "one-click advertising tool" in April. Also in February, Groover finalized an $8 million Series A and eyed a global expansion as well as the launch of fresh features.

About IndieKnow

IndieKnow, founded in 2021 by Music Concierge higher-up Andy Haggerstone, is a release-focused education and marketing app. It is specifically designed to help musicians get from zero to one when releasing music. The app features a checklist-equipped "release planner" that helps artists cover all promotional bases before their works debut. It also includes access to "a press release writing wizard," "a database of over 1,000 PR & radio contacts," and other tools. IndieKnow costs £7 monthly and £60 annually.

The Acquisition and Its Benefits

Unhurd has officially acquired IndieKnow, taking another step towards bridging "the all-important knowledge gap for artists in getting release ready." The company intends to integrate the newly acquired company's "educational resources and step-by-step learning guides" into its platform. This will enhance the value for Unhurd's own subscribers and provide artists with even more tools and resources to succeed.According to Unhurd founder and CEO Alex Brees, the acquisition is a "natural alignment" and a means of enhancing value for his business. "IndieKnow is a cornerstone of knowledge and empowerment for artists," he said. "And un:hurd has always been about helping artists cut through the noise more effectively. When I saw what IndieKnow had built, I knew this solution would not only solve this specific challenge for artists, but also saw how beautifully the solution would fit into our new workflows which are launching early 2025. This is very exciting for artists on the un:hurd platform!"

Future Plans

Existing subscribers of IndieKnow will be onboarded to Willard Ahdritz-backed Unhurd, and the company expects to complete the addition of IndieKnow's assets early next year. This integration will allow Unhurd to offer a more comprehensive suite of services to its artists and help them achieve greater success in the highly competitive music industry.In conclusion, the acquisition of IndieKnow by Unhurd is a significant development that will have a positive impact on the music promotion landscape. With its combined resources and expertise, Unhurd is well-positioned to help more artists reach their full potential and make their mark in the industry.