In a world where data is the lifeblood of modern business, Barb, the leading audience measurement organization, has unveiled a groundbreaking initiative that promises to transform the way the industry approaches data quality and reliability. The introduction of the Barb Trustmark serves as a quality assurance indicator, empowering companies within Barb's Trusted Data Delivery Network to deliver audience measurement services that meet the industry's highest standards.

Elevating Industry Standards with Barb's Trustmark

Strengthening the Trusted Data Delivery Network

Barb's Trusted Data Delivery Network is a collaborative effort that brings together companies across the industry, all committed to delivering audience measurement services that meet the industry's expected levels of operational quality, corporate responsibility, and compliance with standards. This joint-industry governance process ensures that Barb's audience measurement services continue to evolve, addressing the ever-changing needs of the industry.

Ensuring Compliance and Transparency

The Barb Trustmark serves as a seal of approval, signaling to data users that the analytics services they rely on are reporting data that is fully compliant with industry standards. For companies that utilize Barb data alongside other sources, Barb has established oversight processes to ensure seamless integration with joint-industry standards, such as the MRC Cross-Media Measurement Standard for Video Audiences.

Unlocking the Power of Co-Viewing Data

Recognizing the growing importance of co-viewing data, Barb has announced the publication of data showcasing the average number of people in a household watching TV together. This critical information, available for linear, VoD, and streaming services with a viewing share of more than 0.5% of total viewing, provides valuable insights into the true nature of audience engagement.

Driving Innovation and Collaboration

Barb's Chief Executive, Justin Sampson, emphasizes the organization's commitment to delivering data in a way that is both fresh and rigorous. The Barb Trustmark is a testament to this dedication, as it assures data analysts of the industry standards that underpin the collection, compilation, and reporting of viewing figures. Barb's collaborative approach with its Trusted Data Delivery Network has been instrumental in driving innovation and ensuring the industry's evolving needs are met.

Empowering Data-Driven Decisions

With the Barb Trustmark in place, data users can be confident that the audience measurement data they rely on is a bona fide industry-agreed standard. This level of assurance empowers organizations to make informed, data-driven decisions, ultimately driving growth and success in an increasingly competitive landscape.

Embracing the Future of Audience Measurement

Barb's innovative Trustmark initiative represents a significant step forward in the evolution of audience measurement. By fostering a collaborative, industry-wide approach and upholding the highest standards of data quality and compliance, Barb is positioning itself as a trusted partner in the quest to unlock the full potential of audience data.