The St. Louis Cardinals have announced a new multi-year contract renewal with Diamond Sports Group, ensuring that FanDuel Sports Network (formerly Bally Sports) will remain the exclusive home for Cardinals baseball games. This deal not only maintains the team's long-standing partnership but also expands fan access through a direct-to-consumer streaming option.

Unlocking Unparalleled Access to Cardinals Baseball

Strengthening the Cardinals-FanDuel Sports Network Partnership

The Cardinals' decision to renew their contract with Diamond Sports Group solidifies the team's long-standing relationship with the regional sports network. This move underscores the value both parties place on maintaining continuity and providing a seamless viewing experience for the team's dedicated fanbase."We are pleased to enhance and expand our long-term partnership with Diamond and FanDuel Sports Network Midwest," said Cardinals President Bill DeWitt III. "We valued the continuity for our fans of staying on the same network as the Blues, and we are excited that we will now be able to expand access to our games and other great Cardinals content across multiple platforms next year."

Embracing the Evolving Viewership Landscape

The new agreement not only preserves the Cardinals' presence on the linear FanDuel Sports Network Midwest channel but also introduces a direct-to-consumer (DTC) streaming option for fans within the team's extensive television territory. This strategic move aligns with the growing demand for more flexible and accessible viewing options, catering to the evolving preferences of modern sports fans."We are excited about deepening our relationship with the Cardinals and expanding our reach by delivering games to fans on a DTC basis," said David Preschlack, CEO of Diamond Sports Group. "As we progress towards emergence from bankruptcy, we remain committed to providing fans in the Midwest region with high quality broadcasts through our linear and digital offerings and meeting fans where they are in the evolving viewership model."

Enhancing the Fan Experience

The partnership's expansion into direct-to-consumer streaming promises to enhance the overall fan experience, granting Cardinals supporters greater control and convenience in accessing their team's games. This move not only caters to the preferences of tech-savvy fans but also ensures that the team's content remains widely available and accessible to its dedicated fanbase.The specific pricing details for the DTC streaming option will be announced at a later date, allowing the Cardinals and FanDuel Sports Network to carefully consider the market dynamics and ensure an attractive and competitive offering for their loyal fans.

Securing the Future of Cardinals Baseball on Television

The long-term contract renewal between the Cardinals and Diamond Sports Group underscores the commitment of both parties to maintaining the team's strong presence on television. By extending their partnership, the Cardinals can continue to reach their vast regional audience and provide fans with the high-quality broadcasts they have come to expect.This agreement not only secures the immediate future of Cardinals baseball on television but also lays the groundwork for further innovation and expansion of the team's media offerings. As the sports industry continues to evolve, the Cardinals and FanDuel Sports Network are poised to adapt and deliver an enhanced viewing experience that caters to the changing needs and preferences of their dedicated fanbase.