Revolutionizing the Streaming Landscape: DirecTV Unveils MyFree DirecTV

In a bold move to redefine the future of television, DirecTV has announced the launch of its highly anticipated free ad-supported streaming TV (FAST) platform, MyFree DirecTV. Set to debut on November 15th, this innovative service promises to deliver a transformative viewing experience, empowering consumers with unparalleled choice, control, and value.

Unlocking a New Era of Accessible, Curated Entertainment

Expanding the Reach of FAST Content

MyFree DirecTV will provide viewers nationwide with direct access to a curated selection of FAST channels, offering a diverse range of programming across various genres, including sports, entertainment, kids and family, news, and lifestyle. The platform's on-demand library will further enhance the viewing experience, catering to the evolving preferences of modern audiences.As the service continues to evolve, DirecTV has plans to onboard additional channels throughout 2025 and beyond, ensuring that MyFree DirecTV remains a dynamic and ever-expanding hub for free, high-quality content.

Seamless Integration with DirecTV's Content Aggregation

MyFree DirecTV seamlessly integrates with DirecTV's innovative Your TV content aggregation carousel, introduced earlier this year. This feature combines a user's selected favorites with their most-watched content, instantly presenting personalized programming from the moment the TV is turned on.This integration not only streamlines the viewing experience but also empowers users to effortlessly discover and engage with the content that resonates most with their preferences, fostering a more intuitive and engaging entertainment journey.

Empowering Advertisers with Targeted Solutions

MyFree DirecTV's launch marks a significant milestone in DirecTV's commitment to strengthening its investment in the FAST market. The platform will serve as a powerful platform for advertising clients, enabling them to reach new audiences with targeted and contextual solutions, as well as innovative ad formats."DirecTV envisions a brighter TV future that offers consumers quality content with more choice and more control at the right value," said Amy Leifer, Chief Advertising Sales Officer at DirecTV Advertising. "The launch of MyFree DirecTV will do just that, empowering our advertising clients to connect with their target audiences in meaningful and impactful ways."

A Gateway to the DirecTV Experience

MyFree DirecTV will also serve as a starting point for consumers looking to explore the broader DirecTV ecosystem. By providing access to a diverse range of content genres, including sports, entertainment, kids and family, news, and lifestyle, the platform will offer a compelling entry point for those seeking to experience the full breadth of DirecTV's offerings.

Veteran Leadership Driving the FAST Revolution

Spearheading the launch of MyFree DirecTV is industry veteran Kent Rees, who joins DirecTV as the General Manager of the FAST platform. Rees brings a wealth of experience, having previously led the expansion of Sling Freestream at Sling TV."Kent is an experienced leader who knows the ins and outs of the FAST market and will be an integral part of the leadership team dedicated to creating a unique consumer experience," said Vikash Sharma, Head of Product at DirecTV.With Rees at the helm, DirecTV is poised to leverage his expertise and strategic vision to shape the future of the FAST landscape, ensuring that MyFree DirecTV becomes a premier destination for free, high-quality streaming content.