In a strategic move that promises to reshape the landscape of independent music, film, and video content, SESAC Music Group has announced its acquisition of HAAWK, a pioneering media software and services company. This transformative partnership aims to revolutionize the way independent creators manage and monetize their intellectual property across the ever-evolving digital landscape.

Empowering Independent Creators to Thrive in the Digital Age

Bridging the Gap: HAAWK's Expertise in Copyright Management and Monetization

HAAWK, a trailblazer in the field of copyright management and monetization, has carved out a unique niche in the industry. The company's comprehensive suite of services, including the administration of YouTube's Content ID system and Facebook's Rights Manager platforms, has empowered a diverse range of record labels, publishers, and music rights holders to navigate the complex web of digital rights and maximize their royalty earnings. By joining forces with SESAC Music Group, HAAWK is poised to expand its reach and offer even more advanced solutions to its growing client base.

Scaling Global Opportunities: SESAC's Expansive Reach and Resources

As a global, multi-line music company, SESAC Music Group brings a wealth of resources and expertise to the table. With its four distinct divisions – Performing Rights, Music Services, Audiovisual Music, and Church Resources – the organization has established a strong foothold in the industry, providing a wide range of data, technology, and services to publishers, songwriters, composers, and creators worldwide. By integrating HAAWK into its Music Services division, SESAC is set to amplify the impact of its asset management and royalty collection services, delivering unparalleled value and transparency to independent labels and publishers globally.

Synergistic Alignment: Shared Commitment to Empowering Music Creators

The acquisition of HAAWK by SESAC Music Group is more than just a strategic business move; it represents a shared vision and commitment to empowering music creators. As John Josephson, Chairman and CEO of SESAC Music Group, eloquently stated, "HAAWK's mission aligns with SESAC Music Group in delivering maximum value and transparency to music creators." This alignment of values and goals ensures that the combined entity will continue to prioritize the needs and interests of independent artists, labels, and publishers, providing them with the tools and support they need to thrive in the ever-evolving digital landscape.

Accelerating Growth and Innovation: HAAWK's Proven Track Record

HAAWK's impressive track record of growth and innovation has not gone unnoticed. The company has earned repeated recognition on the Inc. 5000 and Deloitte Fast 500 rankings, a testament to its ability to adapt and excel in the rapidly changing media and technology landscape. By joining forces with SESAC Music Group, HAAWK will have access to even greater resources and opportunities, enabling it to scale its operations globally and offer even more advanced royalty collection and administration services to its clients.

Empowering Independent Creators: HAAWK's Comprehensive Suite of Services

At the heart of HAAWK's mission is a deep commitment to empowering independent creators. The company's comprehensive suite of services, including YouTube Content ID and Facebook Rights Manager administration, SaaS products for independent video creators to access micro-sync music, publishing administration, and digital music distribution, has been instrumental in helping creators maximize their earnings across a wide range of digital platforms. By joining forces with SESAC Music Group, HAAWK will be able to leverage the latter's extensive industry connections and resources to further enhance its offerings and provide even more value to its clients.

Navigating the Evolving Digital Landscape: HAAWK's Expertise and Innovation

The digital landscape is constantly evolving, and HAAWK has proven itself to be a nimble and innovative player in this dynamic environment. The company's expertise in copyright management and monetization has enabled it to stay ahead of the curve, providing its clients with the tools and strategies they need to thrive in an increasingly complex and competitive digital ecosystem. By aligning with SESAC Music Group, HAAWK will be able to leverage the latter's industry-leading data, technology, and services to further enhance its offerings and deliver even greater value to independent creators.