In a strategic move to expand its global footprint, Virgin Music Group has announced the acquisition of Outdustry, a leading player in artist and label services, as well as rights management across high-growth markets like China and India. This acquisition underscores Virgin's commitment to solidifying its presence in some of the world's most dynamic music regions, positioning the company for accelerated international growth.

Empowering Independent Music Entrepreneurs and Artists Worldwide

Strengthening Virgin's Global Reach

The acquisition of Outdustry represents a significant milestone for Virgin Music Group, as the company seeks to bolster its influence in emerging music markets. Outdustry, with its well-established footprint in Asia, has built unparalleled expertise and relationships in these fast-growing regions. By integrating Outdustry's operations and talent into its own, Virgin Music Group aims to leverage this valuable knowledge and network to drive its global expansion plans.

Tapping into the Potential of China and India

China and India, two of the world's most populous nations, have been identified as key growth markets for the music industry. Outdustry's deep understanding of these territories, coupled with its proven track record of success, will be instrumental in helping Virgin Music Group capitalize on the immense opportunities presented by these burgeoning markets. The acquisition will enable Virgin to better serve independent music entrepreneurs and artists, providing them with the resources and support needed to thrive on a global scale.

Fostering Collaboration and Synergies

The integration of Outdustry into the Virgin Music Group ecosystem will foster a collaborative environment, allowing the two entities to leverage their respective strengths and expertise. Outdustry's founder, Ed Peto, will join Virgin Music Group as the Senior Vice President of International Strategy, overseeing the company's strategic direction in China, India, and other fast-growing regions. This strategic appointment will ensure seamless coordination and alignment between Virgin's global operations and Outdustry's established presence in these key markets.

Empowering Independent Music Entrepreneurs and Artists

At the heart of this acquisition lies Virgin Music Group's commitment to empowering independent music entrepreneurs and artists around the world. Outdustry's multifaceted operations, which include a publishing arm and a label division, have been instrumental in spotlighting emerging talent and facilitating international success for artists. By integrating Outdustry's expertise and resources, Virgin Music Group aims to create more opportunities for independent music creators to thrive on a global scale.

Leveraging Outdustry's Proven Track Record

Outdustry's impressive track record in the industry has been a key factor in Virgin Music Group's decision to acquire the company. Outdustry has been pivotal in facilitating international success for artists like Adele, Dua Lipa, Lauv, and Major Lazer in the Chinese and Indian markets. The company has also been instrumental in landmark market entries for independent music heavyweights like Beggars Group and Merlin, as well as providing strategic consulting for global brands such as Spotify, PRS, and Believe in Greater China.

Fostering a Shared Vision for the Future of Music

The acquisition of Outdustry by Virgin Music Group represents a shared vision for the future of the music industry. Both companies are committed to empowering independent music entrepreneurs and artists, and to driving innovation and growth in some of the world's most dynamic music regions. By combining their expertise and resources, Virgin Music Group and Outdustry aim to create more opportunities for music creators to thrive on a global scale, ultimately shaping the future of the industry.