The Billboard Latin Music Week 2024 event in Miami Beach was a vibrant gathering of Latin music's biggest stars, industry leaders, and rising talents. Attendees converged to explore the evolving landscape of the industry, from the surge of reggaeton's popularity to the challenges of data management, monetization, and catalog financing. The event was abuzz with insightful panel discussions, captivating performances, and invaluable networking opportunities.

Igniting the Rhythm: Reggaeton's Ascent and the Fusion of Genres

Reggaeton's Meteoric Rise and the Hip-Hop Connection

The 35th Anniversary Special at Billboard Latin Music Week 2024 was headlined by Colombian reggaeton superstar J Balvin, showcasing the genre's meteoric rise. During a panel discussion, hip-hop artists Fat Joe and N.O.R.E. delved into the intricate relationship between hip-hop and reggaeton. Fat Joe described the connection as "crazy but dope," highlighting the influence of hip-hop on the Spanish-language genre. "Hip-hop and reggae go side by side — and hip-hop is the influence. It's like they're rapping in Spanish, with hip-hop beats," he added.

Pioneering the Reggaeton Movement

N.O.R.E., a prominent figure in the reggaeton scene, shared his insights on the genre's evolution. He proudly proclaimed that the 2004 release of his classic single, "Oye Mi Canto," "set off a movement" and made him one of the pioneers of reggaeton. "No one could ever take this away from me, the first reggaeton record on MTV is mine and the first reggaeton record on BET (Black Entertainment Television) is mine. First reggaeton record on Hot 97 is mine. The first reggaeton performing at the Source Awards is mine," he stated. N.O.R.E. further emphasized the inclusive nature of reggaeton, noting, "If you listen to that record — whether you're Black or Chinese — you become Latino for three minutes."

Exploring the Evolving Landscape of Latin Music

Beyond the celebration of reggaeton's rise, Billboard Latin Music Week 2024 also delved into other crucial aspects of the Latin music industry. Panels covered topics such as catalog financing and the environmental impact of festivals and music events, highlighting the multifaceted nature of the industry's challenges and opportunities.

Catalog Financing and Data Management

Anana Love, the Director of Membership for catalog acquisition company Open on Sunday, shared valuable insights on the importance of having one's data in order when considering the sale of a music catalog. "If you're interested in selling your music catalog, you must have your data in order," Love emphasized, underscoring the need for artists and rights holders to maintain meticulous records.

Minimizing the Environmental Footprint

Tanner Watt, the Director of Partnerships at REVERB, joined the panel to discuss the organization's efforts to minimize the negative environmental impact of music events. Watt expressed his excitement to connect with more artist teams in the Latin space, stating, "I'm very excited to connect with more artist teams in the Latin space to help them support non-profit causes they care about — and engage their fans in positive change in the world."

Empowering Artists through Financial Literacy

The event also highlighted the importance of financial literacy and sound business advice for artists and entertainers. Luxury real estate agent Wendy Sanchez spoke about her role in providing guidance on the business side of the industry, including real estate and hospitality. Financial advisor Andrea Friedman emphasized the significance of balancing family and career, emphasizing the need for discipline to achieve both personal and professional success.

Fostering Connections and Exploring New Opportunities

While many attendees were artists seeking to promote their music and connect with like-minded individuals, the event also attracted a significant number of business professionals eager to network and educate artists on alternative revenue streams. The diverse range of participants underscored the multifaceted nature of the Latin music industry and the growing demand for holistic support and guidance for artists navigating the evolving landscape.