The 2024 Billboard Live Music Summit, held at the 1 Hotel in West Hollywood, California, was a remarkable event that brought together industry leaders, artists, and music enthusiasts alike. This information-packed day featured a diverse array of panels, discussions, and a highly anticipated Superstar Q&A with the chart-topping sensation, Olivia Rodrigo.

Elevating the Live Music Experience: Insights from Industry Experts

Trends in Ticketing: The Latest in Innovation and Tools

The summit kicked off with a panel discussion on the evolving landscape of ticketing, sponsored by AXS. Industry experts delved into the latest innovations and tools shaping the ticketing industry, exploring how technology is transforming the way fans access and experience live events. From dynamic pricing strategies to seamless digital ticketing solutions, this panel provided valuable insights into the future of the ticketing landscape.

Inside the Rise of John Summit

In a captivating conversation, Billboard's Katie Bain sat down with rising DJ John Summit and his manager, Holt Harmon, to unpack the factors behind Summit's meteoric rise. The discussion highlighted how Summit's ability to adapt and "be like a chameleon" has been instrumental in his success, allowing him to explore diverse musical styles without being pigeonholed.

Agents Power Panel: A New Era of Uncertainty

Moderated by Billboard's Jason Lipshutz, the Agents Power Panel tackled the challenges and uncertainties facing the industry. Top-tier agents shared their perspectives on navigating the evolving landscape, addressing the shifting dynamics and the need for adaptability in an ever-changing market.

Inside Global Touring Today

Live Nation's Arthur Fogel and Lady Gaga's manager, Bobby Campbell, engaged in a thought-provoking conversation about the current state of global touring. They delved into the complexities of organizing and executing successful international tours, exploring the logistical, financial, and creative considerations that shape the live music experience on a global scale.

The Power Players: A Conversation with Executive of the Year Louis Messina

Billboard's Melinda Newman moderated a captivating discussion with Louis Messina, the Executive of the Year, who shared insights into his illustrious career and the strategies that have propelled his success. Messina's expertise and industry insights provided a unique perspective on the evolving dynamics within the live music landscape.

The Life and Times of Disco Donnie: A Live Retrospective

Billboard's Dave Brooks led a fascinating exploration of the life and career of James "Disco Donnie" Estopinal Jr., a pioneering figure in the electronic music industry. This retrospective delved into Estopinal's remarkable journey, highlighting his contributions to the growth and evolution of the live music scene.

The Immersive Experience: The Future of Sound, Visual, and Interactive Programming at Festivals

Sponsored by L-Acoustics, this panel discussion focused on the emerging trends and innovations shaping the future of festival experiences. Industry experts examined the role of immersive technologies, interactive programming, and cutting-edge sound systems in redefining the live music landscape.

Superstar Q&A with Olivia Rodrigo

The day's events culminated in a highly anticipated Superstar Q&A with Billboard cover star Olivia Rodrigo. The chart-topping artist, who was crowned Touring Artist of the Year for her sensational Guts World Tour, shared insights into the creative process behind her second album, GUTS, and the live performance elements that were integral to its creation.Rodrigo's candid conversation touched on the cathartic nature of her live performances, particularly the mid-song howl in the fan-favorite track "All-American Bitch." She also discussed her philanthropic efforts through the Fund 4 Good initiative, which supports girls' education and women's health, and teased her post-tour plans, expressing her excitement to "rot on the couch and eat so much food."The 2024 Billboard Live Music Summit was a testament to the resilience and innovation of the live music industry. Through a diverse array of panels, discussions, and the captivating Superstar Q&A with Olivia Rodrigo, attendees were treated to a comprehensive exploration of the trends, challenges, and opportunities shaping the future of live music.